The Impact of Entrepreneurship and Mental Accounting on Business Sustainability: Exploring the Influence of Financial Performance

The Impact of Entrepreneurship and Mental Accounting on Business Sustainability: Exploring the Influence of Financial Performance

The primary objective of this study is to explore and understand the impact of entrepreneurship (EP) and mental accounting (MA) on financial performance (FP) and business sustainability (BS) in Micro, Small, and Medium Enterprises (MSMEs) in Central Java, Indonesia. This study assesses how these fa...

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Bibliographic Details
Main Authors: Sri Mulyani, Rahmawati Rahmawati, Djuminah Djuminah, Evi Gantyowati, Endang Dwi Amperawati
Format: Article
Language:English
Published: Qubahan 2024-08-01
Series:Qubahan Academic Journal
Online Access:https://journal.qubahan.com/index.php/qaj/article/view/734
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