Lighting the participatory spark? The role of social media influencers in initiating political participation

The role of social media influencers is often limited to the realm of consumer behaviour. However, recently, their role in the sphere of political communication has become a new topic of interest. In this article, we focus on how political influencer content is perceived by Finnish social media user...

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Bibliographic Details
Main Authors: Reinikainen Hanna, Borchers Nils S., Suuronen Aleksi, Strandberg Kim
Format: Article
Language:English
Published: Sciendo 2025-03-01
Series:Nordicom Review
Subjects:
Online Access:https://doi.org/10.2478/nor-2025-0002
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