Building MSMEs Resilience with the Role of Digitalization and Human Resource Practices

This study highlights the important role of digitalization and human resource management in strengthening the resilience of MSMEs in Cirebon City. Using a quantitative approach based on SEM-PLS, this study analyzed 173 MSMEs in the culinary sector. The results show that digitalization has a positive...

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Main Authors: Salu Faza Kamalin, Siti Ayu Nita Sari, Anna Suzana
Format: Article
Language:English
Published: Research Collaboration Community (RCC) 2025-06-01
Series:International Journal of Business, Economics, and Social Development
Online Access:https://journal.rescollacomm.com/index.php/ijbesd/article/view/910
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author Salu Faza Kamalin
Siti Ayu Nita Sari
Anna Suzana
author_facet Salu Faza Kamalin
Siti Ayu Nita Sari
Anna Suzana
author_sort Salu Faza Kamalin
collection DOAJ
description This study highlights the important role of digitalization and human resource management in strengthening the resilience of MSMEs in Cirebon City. Using a quantitative approach based on SEM-PLS, this study analyzed 173 MSMEs in the culinary sector. The results show that digitalization has a positive impact on the resilience of MSMEs, although the effect is not as great as the role of human resource management. The R-square value of 0.652 indicates that these two factors together explain 65.2% of the variation in MSME resilience. Therefore, this study recommends strengthening digitalization strategies and improving the quality of human resource management through training and supportive policies, in order to improve the competitiveness and sustainability of MSMEs in the face of economic and social dynamics in the digital era.
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series International Journal of Business, Economics, and Social Development
spelling doaj-art-ec81f18e569e4a72b883b1e08ba92afd2025-08-20T02:10:32ZengResearch Collaboration Community (RCC)International Journal of Business, Economics, and Social Development2722-11642722-11562025-06-016221622910.46336/ijbesd.v6i2.910669Building MSMEs Resilience with the Role of Digitalization and Human Resource PracticesSalu Faza Kamalin0Siti Ayu Nita Sari1Anna Suzana2Universitas Swadaya Gunung JatiUniversitas Swadaya Gunung JatiUniversitas Swadaya Gunung JatiThis study highlights the important role of digitalization and human resource management in strengthening the resilience of MSMEs in Cirebon City. Using a quantitative approach based on SEM-PLS, this study analyzed 173 MSMEs in the culinary sector. The results show that digitalization has a positive impact on the resilience of MSMEs, although the effect is not as great as the role of human resource management. The R-square value of 0.652 indicates that these two factors together explain 65.2% of the variation in MSME resilience. Therefore, this study recommends strengthening digitalization strategies and improving the quality of human resource management through training and supportive policies, in order to improve the competitiveness and sustainability of MSMEs in the face of economic and social dynamics in the digital era.https://journal.rescollacomm.com/index.php/ijbesd/article/view/910
spellingShingle Salu Faza Kamalin
Siti Ayu Nita Sari
Anna Suzana
Building MSMEs Resilience with the Role of Digitalization and Human Resource Practices
International Journal of Business, Economics, and Social Development
title Building MSMEs Resilience with the Role of Digitalization and Human Resource Practices
title_full Building MSMEs Resilience with the Role of Digitalization and Human Resource Practices
title_fullStr Building MSMEs Resilience with the Role of Digitalization and Human Resource Practices
title_full_unstemmed Building MSMEs Resilience with the Role of Digitalization and Human Resource Practices
title_short Building MSMEs Resilience with the Role of Digitalization and Human Resource Practices
title_sort building msmes resilience with the role of digitalization and human resource practices
url https://journal.rescollacomm.com/index.php/ijbesd/article/view/910
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AT sitiayunitasari buildingmsmesresiliencewiththeroleofdigitalizationandhumanresourcepractices
AT annasuzana buildingmsmesresiliencewiththeroleofdigitalizationandhumanresourcepractices