Marketing Ethics and Customer Loyalty: The Serial Mediating Role of Relationship Quality and the Moderating Role of Voluntary Simplicity
Although there has been considerable theoretical support outlining a relationship between marketing ethics and customer loyalty, there is limited empirical evidence validating this relationship. This study examines the relationships among perceptions of marketing ethics and customer loyalty in a sam...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Croatian Interdisciplinary Society
2024-10-01
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| Series: | Interdisciplinary Description of Complex Systems |
| Subjects: | |
| Online Access: | https://indecs.eu/2024/indecs2024-pp548-585.pdf |
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