Social media driven mediatization of youth in BRICS

Over the years, social media has emerged as the largest source for global communication. In post-COVID-19 times and especially in the New Reality, social media consumption patterns have shifted significantly. As these platforms become more open and widespread, they also exacerbate issues related to...

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Main Authors: Zamaswazi P. Cele, Marina G. Shilina, Ndivhuho Tshikovhi
Format: Article
Language:English
Published: Peoples’ Friendship University of Russia (RUDN University) 2024-12-01
Series:RUDN Journal of Studies in Literature and Journalism
Subjects:
Online Access:https://journals.rudn.ru/literary-criticism/article/viewFile/42299/24351
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author Zamaswazi P. Cele
Marina G. Shilina
Ndivhuho Tshikovhi
author_facet Zamaswazi P. Cele
Marina G. Shilina
Ndivhuho Tshikovhi
author_sort Zamaswazi P. Cele
collection DOAJ
description Over the years, social media has emerged as the largest source for global communication. In post-COVID-19 times and especially in the New Reality, social media consumption patterns have shifted significantly. As these platforms become more open and widespread, they also exacerbate issues related to information and news consumption, mediation and mediatization. This is particularly crucial for young populations in developing nations such as those in the BRICS (Brazil, Russia, India, China, and South Africa) group, who face both high external pressures and internal challenges. Examines the state of social media usage among youth in BRICS countries, focusing on data from 2023 to find the specificity of social media driven mediatization. Research indicates that youth in BRICS nations have been active social media users over the past decade. The authors identify key consumption patterns among Generation Z and millennials in Brazil, Russia, India, China, and South Africa in 2023, and conduct a comparative analysis of social media usage in these nations. Provides a brief overview of the mediatized challenges posed by social media in the BRICS nations, particularly the spread of fake news. The study reveals that the increasing reliance on social media for news and information by younger generations underscores the need for identifying specific field of media studies in BRICS countries (Media Studies based on the concept of BRICSology). The conclusion highlights the social media consumption patterns and challenges that need attention in future research.
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institution Kabale University
issn 2312-9220
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publishDate 2024-12-01
publisher Peoples’ Friendship University of Russia (RUDN University)
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spelling doaj-art-ec30c10500bd41a6add914f624a7230d2025-01-09T07:50:12ZengPeoples’ Friendship University of Russia (RUDN University)RUDN Journal of Studies in Literature and Journalism2312-92202312-92472024-12-0129481082110.22363/2312-9220-2024-29-4-810-82121101Social media driven mediatization of youth in BRICSZamaswazi P. Cele0https://orcid.org/0009-0004-6344-5709Marina G. Shilina1https://orcid.org/0000-0002-9608-352XNdivhuho Tshikovhi2https://orcid.org/0000-0002-3647-9223Durban University of TechnologyPlekhanov Russian University of EconomicsDurban University of TechnologyOver the years, social media has emerged as the largest source for global communication. In post-COVID-19 times and especially in the New Reality, social media consumption patterns have shifted significantly. As these platforms become more open and widespread, they also exacerbate issues related to information and news consumption, mediation and mediatization. This is particularly crucial for young populations in developing nations such as those in the BRICS (Brazil, Russia, India, China, and South Africa) group, who face both high external pressures and internal challenges. Examines the state of social media usage among youth in BRICS countries, focusing on data from 2023 to find the specificity of social media driven mediatization. Research indicates that youth in BRICS nations have been active social media users over the past decade. The authors identify key consumption patterns among Generation Z and millennials in Brazil, Russia, India, China, and South Africa in 2023, and conduct a comparative analysis of social media usage in these nations. Provides a brief overview of the mediatized challenges posed by social media in the BRICS nations, particularly the spread of fake news. The study reveals that the increasing reliance on social media for news and information by younger generations underscores the need for identifying specific field of media studies in BRICS countries (Media Studies based on the concept of BRICSology). The conclusion highlights the social media consumption patterns and challenges that need attention in future research.https://journals.rudn.ru/literary-criticism/article/viewFile/42299/24351mediatizationmedia studiesgeneration zmillennialsmedia challengebricsology
spellingShingle Zamaswazi P. Cele
Marina G. Shilina
Ndivhuho Tshikovhi
Social media driven mediatization of youth in BRICS
RUDN Journal of Studies in Literature and Journalism
mediatization
media studies
generation z
millennials
media challenge
bricsology
title Social media driven mediatization of youth in BRICS
title_full Social media driven mediatization of youth in BRICS
title_fullStr Social media driven mediatization of youth in BRICS
title_full_unstemmed Social media driven mediatization of youth in BRICS
title_short Social media driven mediatization of youth in BRICS
title_sort social media driven mediatization of youth in brics
topic mediatization
media studies
generation z
millennials
media challenge
bricsology
url https://journals.rudn.ru/literary-criticism/article/viewFile/42299/24351
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AT marinagshilina socialmediadrivenmediatizationofyouthinbrics
AT ndivhuhotshikovhi socialmediadrivenmediatizationofyouthinbrics