The customer journey in the light of sensory marketing for fast food restaurants
Providing high-quality services and delivering a positive customer experience has become critical to the success of any restaurant. The purpose of the paper to analyse the customer journey during fast food service delivery, establish a correlation between sensory marketing and the customer journey,...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Ural State University of Economics
2025-07-01
|
| Series: | Управленец |
| Subjects: | |
| Online Access: | https://upravlenets.usue.ru/en/issues-2025/1740 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|