ANALYSIS OF THE STATE OF CULINARY TOURISM IN BULGARIA

The modern tourist is increasingly looking for a complex tourist product that will not only offer him something new, different, exotic and provoke his intelligent curiosity, but also affect all his senses and perceptions. It is this tourist demand that opens the market niche for the development of w...

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Main Author: Ivanka LULCHEVA
Format: Article
Language:English
Published: University of Agricultural Sciences and Veterinary Medicine, Bucharest 2020-01-01
Series:Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development
Online Access:https://managementjournal.usamv.ro/pdf/vol.20_1/Art40.pdf
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author Ivanka LULCHEVA
author_facet Ivanka LULCHEVA
author_sort Ivanka LULCHEVA
collection DOAJ
description The modern tourist is increasingly looking for a complex tourist product that will not only offer him something new, different, exotic and provoke his intelligent curiosity, but also affect all his senses and perceptions. It is this tourist demand that opens the market niche for the development of wine and culinary tourism. The purpose of this research is to study and establish the state of culinary tourism in Bulgaria. Our studies show that, combined with other types of alternative tourism, culinary tourism can contribute a great deal to increasing the interest of tourists - both domestic and foreign - to tourism in rural areas and, consequently, to the revitalization of these areas. In order to study the state and opportunities for the development of cultural tourism in Bulgaria, a survey was conducted in the period 06.2018 - 07.2018. 100 randomly selected tourists were surveyed. The study was carried out with the help of a travel agency from Plovdiv. The respondents were between 16 and 55 years old. The subject of the study are the seven most clearly identified culinary regions in the country: 1. The stretch of Stara Planina; 2. The Black Sea region; 3. The Danube region, including the arc from Vidin to Silistra; 4. Thrace, the Thracian plain; 5. The region of the Rhodope Mountains; 6. Western Bulgaria; 7. The region of Pirin Macedonia. In each of these culinary areas there is an inherited and distinct unique traditional cuisine, cuisine and food. A SWOT analysis of culinary tourism in these regions was carried out. As the strengths prevail and their influence is almost twice as strong as the weaknesses, and the opportunities for the development of culinary tourism are greater than the threats to it, it can be assumed that these culinary areas have all the necessary conditions for the development of culinary tourism. Tourists' interest in culinary tourism, especially combined with wine tourism, is increasing. The study and the analysis summarize the conclusions and recommendations for the further development of culinary tourism.
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spelling doaj-art-ebf46eaa8cb04faf816042a857d5b9512025-08-20T02:40:19ZengUniversity of Agricultural Sciences and Veterinary Medicine, BucharestScientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development2284-79952285-39522020-01-012013093141801ANALYSIS OF THE STATE OF CULINARY TOURISM IN BULGARIAIvanka LULCHEVAThe modern tourist is increasingly looking for a complex tourist product that will not only offer him something new, different, exotic and provoke his intelligent curiosity, but also affect all his senses and perceptions. It is this tourist demand that opens the market niche for the development of wine and culinary tourism. The purpose of this research is to study and establish the state of culinary tourism in Bulgaria. Our studies show that, combined with other types of alternative tourism, culinary tourism can contribute a great deal to increasing the interest of tourists - both domestic and foreign - to tourism in rural areas and, consequently, to the revitalization of these areas. In order to study the state and opportunities for the development of cultural tourism in Bulgaria, a survey was conducted in the period 06.2018 - 07.2018. 100 randomly selected tourists were surveyed. The study was carried out with the help of a travel agency from Plovdiv. The respondents were between 16 and 55 years old. The subject of the study are the seven most clearly identified culinary regions in the country: 1. The stretch of Stara Planina; 2. The Black Sea region; 3. The Danube region, including the arc from Vidin to Silistra; 4. Thrace, the Thracian plain; 5. The region of the Rhodope Mountains; 6. Western Bulgaria; 7. The region of Pirin Macedonia. In each of these culinary areas there is an inherited and distinct unique traditional cuisine, cuisine and food. A SWOT analysis of culinary tourism in these regions was carried out. As the strengths prevail and their influence is almost twice as strong as the weaknesses, and the opportunities for the development of culinary tourism are greater than the threats to it, it can be assumed that these culinary areas have all the necessary conditions for the development of culinary tourism. Tourists' interest in culinary tourism, especially combined with wine tourism, is increasing. The study and the analysis summarize the conclusions and recommendations for the further development of culinary tourism.https://managementjournal.usamv.ro/pdf/vol.20_1/Art40.pdf
spellingShingle Ivanka LULCHEVA
ANALYSIS OF THE STATE OF CULINARY TOURISM IN BULGARIA
Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development
title ANALYSIS OF THE STATE OF CULINARY TOURISM IN BULGARIA
title_full ANALYSIS OF THE STATE OF CULINARY TOURISM IN BULGARIA
title_fullStr ANALYSIS OF THE STATE OF CULINARY TOURISM IN BULGARIA
title_full_unstemmed ANALYSIS OF THE STATE OF CULINARY TOURISM IN BULGARIA
title_short ANALYSIS OF THE STATE OF CULINARY TOURISM IN BULGARIA
title_sort analysis of the state of culinary tourism in bulgaria
url https://managementjournal.usamv.ro/pdf/vol.20_1/Art40.pdf
work_keys_str_mv AT ivankalulcheva analysisofthestateofculinarytourisminbulgaria