A model of consumer buying behavior in relation to eco-intelligent products in catering

A model of consumer buying behavior in relation to eco-intelligent products in catering

Growing negative changes cause a deterioration in food quality, which makes people select organic and eco-intelligent food. The aim of the article is to analyze various types of customer behavior using an example of a local catering company that offers eco-intelligent food. The company’s brand opera...

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Bibliographic Details
Main Authors: Darya G. Legeza, Thomas A. Brunner, Yukilay K. Kerimova, Tatyana V. Kulish, Anastasia S. Konovalenko
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2019-03-01
Series:Innovative Marketing
Subjects:
children’s food
interview
personalized order
Ukraine
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/11718/IM_2019_01_Legeza.pdf
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