Ending Electoral Fraud in Nigeria: can the Agenda Setting Role of the Mass Media salvage the situation?

In Nigeria, electoral fraud has arguably become prevalent. As a result of it, most electorate seems to have lost faith in the electoral process. In all this, the media have a great role to play in correcting this anomaly that has been denting the Nigerian democratic image through their agenda setti...

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Main Authors: Чінеду А. Нвамара, Емека Вільямс Етумну
Format: Article
Language:English
Published: Borys Grinchenko Kyiv Metropolitan University 2022-10-01
Series:Cхід
Subjects:
Online Access:http://skhid.kubg.edu.ua/article/view/266428
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author Чінеду А. Нвамара
Емека Вільямс Етумну
author_facet Чінеду А. Нвамара
Емека Вільямс Етумну
author_sort Чінеду А. Нвамара
collection DOAJ
description In Nigeria, electoral fraud has arguably become prevalent. As a result of it, most electorate seems to have lost faith in the electoral process. In all this, the media have a great role to play in correcting this anomaly that has been denting the Nigerian democratic image through their agenda setting function. This study was underpinned on agenda setting theory. The survey research method was adopted. The population comprises 180 registered and practicing journalists in Imo State. The census principle was used in the study. The approach of purposive sampling was adopted. The data gathering instrument was a questionnaire and analysis was done using descriptive statistics and mean analysis. Finding revealed that the media through their agenda setting function can salvage the issue of electoral fraud in Nigeria. It was recommended that having known the mass media have great tendency to influence change, creators of mass media contents in the Nigerian media industry should not relent in their efforts in packaging mass media content that can help in raising the consciousness of the people towards the danger of electoral fraud with the intention of ending it.
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publishDate 2022-10-01
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spelling doaj-art-ebc11e6ea5f844938ff371ad5699b50b2025-08-20T02:51:46ZengBorys Grinchenko Kyiv Metropolitan UniversityCхід1728-93432411-30932022-10-013310.21847/1728-9343.2022.3(3).266428Ending Electoral Fraud in Nigeria: can the Agenda Setting Role of the Mass Media salvage the situation?Чінеду А. Нвамара0Емека Вільямс Етумну1Federal Polytechnic Nekede, Owerri Imo State University, Owerri In Nigeria, electoral fraud has arguably become prevalent. As a result of it, most electorate seems to have lost faith in the electoral process. In all this, the media have a great role to play in correcting this anomaly that has been denting the Nigerian democratic image through their agenda setting function. This study was underpinned on agenda setting theory. The survey research method was adopted. The population comprises 180 registered and practicing journalists in Imo State. The census principle was used in the study. The approach of purposive sampling was adopted. The data gathering instrument was a questionnaire and analysis was done using descriptive statistics and mean analysis. Finding revealed that the media through their agenda setting function can salvage the issue of electoral fraud in Nigeria. It was recommended that having known the mass media have great tendency to influence change, creators of mass media contents in the Nigerian media industry should not relent in their efforts in packaging mass media content that can help in raising the consciousness of the people towards the danger of electoral fraud with the intention of ending it. http://skhid.kubg.edu.ua/article/view/266428Democraticelectoral violenceelectionmass mediaelectorateagenda setting
spellingShingle Чінеду А. Нвамара
Емека Вільямс Етумну
Ending Electoral Fraud in Nigeria: can the Agenda Setting Role of the Mass Media salvage the situation?
Cхід
Democratic
electoral violence
election
mass media
electorate
agenda setting
title Ending Electoral Fraud in Nigeria: can the Agenda Setting Role of the Mass Media salvage the situation?
title_full Ending Electoral Fraud in Nigeria: can the Agenda Setting Role of the Mass Media salvage the situation?
title_fullStr Ending Electoral Fraud in Nigeria: can the Agenda Setting Role of the Mass Media salvage the situation?
title_full_unstemmed Ending Electoral Fraud in Nigeria: can the Agenda Setting Role of the Mass Media salvage the situation?
title_short Ending Electoral Fraud in Nigeria: can the Agenda Setting Role of the Mass Media salvage the situation?
title_sort ending electoral fraud in nigeria can the agenda setting role of the mass media salvage the situation
topic Democratic
electoral violence
election
mass media
electorate
agenda setting
url http://skhid.kubg.edu.ua/article/view/266428
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AT emekavílʹâmsetumnu endingelectoralfraudinnigeriacantheagendasettingroleofthemassmediasalvagethesituation