Does digital literacy affect farmers' adoption of agricultural social services? An empirical study based on China Land Economic Survey data.

Agricultural social services (ASS) are crucial in alleviating resource constraints and advancing agricultural modernization. Using the data derived from the China Land Economic Survey (CLES2022), this study empirically investigates how digital literacy influences farmers' adoption of ASS, emplo...

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Main Authors: Yanfei Wang, Guandong Xu, Jie Cao, Yanchi Chen, Jia Wu
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2025-01-01
Series:PLoS ONE
Online Access:https://doi.org/10.1371/journal.pone.0320318
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author Yanfei Wang
Guandong Xu
Jie Cao
Yanchi Chen
Jia Wu
author_facet Yanfei Wang
Guandong Xu
Jie Cao
Yanchi Chen
Jia Wu
author_sort Yanfei Wang
collection DOAJ
description Agricultural social services (ASS) are crucial in alleviating resource constraints and advancing agricultural modernization. Using the data derived from the China Land Economic Survey (CLES2022), this study empirically investigates how digital literacy influences farmers' adoption of ASS, employing both Probit and Propensity score matching (PSM) models. Additionally, it explores the mediating roles of long-term production vision and part-time employment degrees in this relationship. The findings are: (1) digital literacy exhibited a statistically significant positive effect on farmers' adoption of ASS at the 1% significant level. Moreover, this impact varied among participants in technology training, different education levels, and varying levels of risk preference; (2) long-term production vision and part-time employment degrees act as mediators, enhancing the positive impact of digital literacy on farmers' adoption of ASS. Based on these findings, recommendations have been developed to improve farmers' digital literacy, promote the adoption of ASS, and enhance farmers' long-term production vision as well as degree of part-time.
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spelling doaj-art-eb7cab223a4f41a1bd1096a5b26aa9562025-08-20T02:18:54ZengPublic Library of Science (PLoS)PLoS ONE1932-62032025-01-01204e032031810.1371/journal.pone.0320318Does digital literacy affect farmers' adoption of agricultural social services? An empirical study based on China Land Economic Survey data.Yanfei WangGuandong XuJie CaoYanchi ChenJia WuAgricultural social services (ASS) are crucial in alleviating resource constraints and advancing agricultural modernization. Using the data derived from the China Land Economic Survey (CLES2022), this study empirically investigates how digital literacy influences farmers' adoption of ASS, employing both Probit and Propensity score matching (PSM) models. Additionally, it explores the mediating roles of long-term production vision and part-time employment degrees in this relationship. The findings are: (1) digital literacy exhibited a statistically significant positive effect on farmers' adoption of ASS at the 1% significant level. Moreover, this impact varied among participants in technology training, different education levels, and varying levels of risk preference; (2) long-term production vision and part-time employment degrees act as mediators, enhancing the positive impact of digital literacy on farmers' adoption of ASS. Based on these findings, recommendations have been developed to improve farmers' digital literacy, promote the adoption of ASS, and enhance farmers' long-term production vision as well as degree of part-time.https://doi.org/10.1371/journal.pone.0320318
spellingShingle Yanfei Wang
Guandong Xu
Jie Cao
Yanchi Chen
Jia Wu
Does digital literacy affect farmers' adoption of agricultural social services? An empirical study based on China Land Economic Survey data.
PLoS ONE
title Does digital literacy affect farmers' adoption of agricultural social services? An empirical study based on China Land Economic Survey data.
title_full Does digital literacy affect farmers' adoption of agricultural social services? An empirical study based on China Land Economic Survey data.
title_fullStr Does digital literacy affect farmers' adoption of agricultural social services? An empirical study based on China Land Economic Survey data.
title_full_unstemmed Does digital literacy affect farmers' adoption of agricultural social services? An empirical study based on China Land Economic Survey data.
title_short Does digital literacy affect farmers' adoption of agricultural social services? An empirical study based on China Land Economic Survey data.
title_sort does digital literacy affect farmers adoption of agricultural social services an empirical study based on china land economic survey data
url https://doi.org/10.1371/journal.pone.0320318
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