Measuring Company Performance using the Balanced Scorecard (BSC) Method in Hydroponic Vegetable Agribusiness in Surabaya
Hydroponic farming has become increasingly popular since 2014 due to the increased accessibility of information and the efficient use of resources. Kebun Sayur Surabaya (KSS) is a producer and supplier of hydroponic vegetables experiencing changes in its business dynamics. Problems such as the conti...
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| Format: | Article |
| Language: | English |
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University of Brawijaya
2025-01-01
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| Series: | Profit: Jurnal Administrasi Bisnis |
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| Online Access: | https://profit.ub.ac.id/index.php/profit/article/view/2787 |
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| author | Destin Fitriah Kusriningtyas Silvana Maulidah Imaniar Ilmi Pariasa Fitria Dina Riana |
| author_facet | Destin Fitriah Kusriningtyas Silvana Maulidah Imaniar Ilmi Pariasa Fitria Dina Riana |
| author_sort | Destin Fitriah Kusriningtyas |
| collection | DOAJ |
| description | Hydroponic farming has become increasingly popular since 2014 due to the increased accessibility of information and the efficient use of resources. Kebun Sayur Surabaya (KSS) is a producer and supplier of hydroponic vegetables experiencing changes in its business dynamics. Problems such as the continuing impact of the pandemic affecting the company's operations and the increasing competence of similar businesses require companies to improve performance to remain competitive. Performance measurement can be done using the Balanced Scorecard (BSC) method, which considers all four perspectives: financial, customer, internal business processes, and learning and growth. The purpose of this study is to evaluate the performance of KSS using the BSC method by considering four perspectives. Data was obtained through interviews, questionnaires, company financial data and related journal references. The analysis results show that KSS has been optimal in all four perspectives; overall financial performance and customer satisfaction have increased significantly, although some aspects have decreased in other perspectives. Some strategies to improve and increase business performance for industry players are obtained based on the results of the analysis that has been carried out. |
| format | Article |
| id | doaj-art-eb7ac153bfdf4ea796021e7ef5932a04 |
| institution | Kabale University |
| issn | 1978-743X 2338-4654 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | University of Brawijaya |
| record_format | Article |
| series | Profit: Jurnal Administrasi Bisnis |
| spelling | doaj-art-eb7ac153bfdf4ea796021e7ef5932a042025-02-06T02:38:47ZengUniversity of BrawijayaProfit: Jurnal Administrasi Bisnis1978-743X2338-46542025-01-01191119132https://doi.org/10.21776/ub.profit.2025.019.01.8Measuring Company Performance using the Balanced Scorecard (BSC) Method in Hydroponic Vegetable Agribusiness in Surabaya Destin Fitriah Kusriningtyas 0Silvana Maulidah 1Imaniar Ilmi Pariasa 2Fitria Dina Riana 3Brawijaya University Brawijaya University Brawijaya University Brawijaya University Hydroponic farming has become increasingly popular since 2014 due to the increased accessibility of information and the efficient use of resources. Kebun Sayur Surabaya (KSS) is a producer and supplier of hydroponic vegetables experiencing changes in its business dynamics. Problems such as the continuing impact of the pandemic affecting the company's operations and the increasing competence of similar businesses require companies to improve performance to remain competitive. Performance measurement can be done using the Balanced Scorecard (BSC) method, which considers all four perspectives: financial, customer, internal business processes, and learning and growth. The purpose of this study is to evaluate the performance of KSS using the BSC method by considering four perspectives. Data was obtained through interviews, questionnaires, company financial data and related journal references. The analysis results show that KSS has been optimal in all four perspectives; overall financial performance and customer satisfaction have increased significantly, although some aspects have decreased in other perspectives. Some strategies to improve and increase business performance for industry players are obtained based on the results of the analysis that has been carried out.https://profit.ub.ac.id/index.php/profit/article/view/2787hydroponic farming; performance measurement; balanced scorecard (bsc) |
| spellingShingle | Destin Fitriah Kusriningtyas Silvana Maulidah Imaniar Ilmi Pariasa Fitria Dina Riana Measuring Company Performance using the Balanced Scorecard (BSC) Method in Hydroponic Vegetable Agribusiness in Surabaya Profit: Jurnal Administrasi Bisnis hydroponic farming; performance measurement; balanced scorecard (bsc) |
| title | Measuring Company Performance using the Balanced Scorecard (BSC) Method in Hydroponic Vegetable Agribusiness in Surabaya |
| title_full | Measuring Company Performance using the Balanced Scorecard (BSC) Method in Hydroponic Vegetable Agribusiness in Surabaya |
| title_fullStr | Measuring Company Performance using the Balanced Scorecard (BSC) Method in Hydroponic Vegetable Agribusiness in Surabaya |
| title_full_unstemmed | Measuring Company Performance using the Balanced Scorecard (BSC) Method in Hydroponic Vegetable Agribusiness in Surabaya |
| title_short | Measuring Company Performance using the Balanced Scorecard (BSC) Method in Hydroponic Vegetable Agribusiness in Surabaya |
| title_sort | measuring company performance using the balanced scorecard bsc method in hydroponic vegetable agribusiness in surabaya |
| topic | hydroponic farming; performance measurement; balanced scorecard (bsc) |
| url | https://profit.ub.ac.id/index.php/profit/article/view/2787 |
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