Examining the Effect of Social Media Advertising Features on Customer Perceived Value and Brand Love in the Retail Industry

Examining the Effect of Social Media Advertising Features on Customer Perceived Value and Brand Love in the Retail Industry

This article examines the effect of social media advertising features (interactivity, entertainment, informativeness, and perceived relevance) on customer perceived value and brand love within the retail industry. The required main data for this research was gathered from customers of large hypermar...

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Bibliographic Details
Main Authors: Jalal Rajeh Hanaysha, Khaled M.K. Alhyasat
Format: Article
Language:English
Published: Elsevier 2025-06-01
Series:Telematics and Informatics Reports
Subjects:
Brand love
Customer perceived value
Social media marketing
UAE
Online Access:http://www.sciencedirect.com/science/article/pii/S2772503025000234
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