Examining the Effect of Social Media Advertising Features on Customer Perceived Value and Brand Love in the Retail Industry
This article examines the effect of social media advertising features (interactivity, entertainment, informativeness, and perceived relevance) on customer perceived value and brand love within the retail industry. The required main data for this research was gathered from customers of large hypermar...
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| Format: | Article |
| Language: | English |
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Elsevier
2025-06-01
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| Series: | Telematics and Informatics Reports |
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| Online Access: | http://www.sciencedirect.com/science/article/pii/S2772503025000234 |
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| author | Jalal Rajeh Hanaysha Khaled M.K. Alhyasat |
| author_facet | Jalal Rajeh Hanaysha Khaled M.K. Alhyasat |
| author_sort | Jalal Rajeh Hanaysha |
| collection | DOAJ |
| description | This article examines the effect of social media advertising features (interactivity, entertainment, informativeness, and perceived relevance) on customer perceived value and brand love within the retail industry. The required main data for this research was gathered from customers of large hypermarkets in the United Arab Emirates (UAE) via an online survey. Throughout the data collection process, a convenience sampling technique was used. In total, 307 valid questionnaires were analyzed via the PLS-SEM approach. The analysis depicted that perceived value has a positive impact on brand love. The findings also indicated that entertainment, perceived relevance, informativeness, and interactivity positively affect perceived value. Finally, the outcomes also exhibited that all the social media advertising features significantly and positively impact brand love. This paper brings a key contribution to the existing body marketing literature by clarifying the impact of social media advertising elements on perceived value and brand love in the retail setting. |
| format | Article |
| id | doaj-art-eb272b05bfb541fbbd1976f635505586 |
| institution | DOAJ |
| issn | 2772-5030 |
| language | English |
| publishDate | 2025-06-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Telematics and Informatics Reports |
| spelling | doaj-art-eb272b05bfb541fbbd1976f6355055862025-08-20T02:56:10ZengElsevierTelematics and Informatics Reports2772-50302025-06-011810020810.1016/j.teler.2025.100208Examining the Effect of Social Media Advertising Features on Customer Perceived Value and Brand Love in the Retail IndustryJalal Rajeh Hanaysha0Khaled M.K. Alhyasat1School of Business, Skyline University College, 1797, Sharjah, United Arab Emirates; Corresponding author.Military College, Abu Dhabi University, Abu Dhabi, United Arab EmiratesThis article examines the effect of social media advertising features (interactivity, entertainment, informativeness, and perceived relevance) on customer perceived value and brand love within the retail industry. The required main data for this research was gathered from customers of large hypermarkets in the United Arab Emirates (UAE) via an online survey. Throughout the data collection process, a convenience sampling technique was used. In total, 307 valid questionnaires were analyzed via the PLS-SEM approach. The analysis depicted that perceived value has a positive impact on brand love. The findings also indicated that entertainment, perceived relevance, informativeness, and interactivity positively affect perceived value. Finally, the outcomes also exhibited that all the social media advertising features significantly and positively impact brand love. This paper brings a key contribution to the existing body marketing literature by clarifying the impact of social media advertising elements on perceived value and brand love in the retail setting.http://www.sciencedirect.com/science/article/pii/S2772503025000234Brand loveCustomer perceived valueSocial media marketingUAE |
| spellingShingle | Jalal Rajeh Hanaysha Khaled M.K. Alhyasat Examining the Effect of Social Media Advertising Features on Customer Perceived Value and Brand Love in the Retail Industry Telematics and Informatics Reports Brand love Customer perceived value Social media marketing UAE |
| title | Examining the Effect of Social Media Advertising Features on Customer Perceived Value and Brand Love in the Retail Industry |
| title_full | Examining the Effect of Social Media Advertising Features on Customer Perceived Value and Brand Love in the Retail Industry |
| title_fullStr | Examining the Effect of Social Media Advertising Features on Customer Perceived Value and Brand Love in the Retail Industry |
| title_full_unstemmed | Examining the Effect of Social Media Advertising Features on Customer Perceived Value and Brand Love in the Retail Industry |
| title_short | Examining the Effect of Social Media Advertising Features on Customer Perceived Value and Brand Love in the Retail Industry |
| title_sort | examining the effect of social media advertising features on customer perceived value and brand love in the retail industry |
| topic | Brand love Customer perceived value Social media marketing UAE |
| url | http://www.sciencedirect.com/science/article/pii/S2772503025000234 |
| work_keys_str_mv | AT jalalrajehhanaysha examiningtheeffectofsocialmediaadvertisingfeaturesoncustomerperceivedvalueandbrandloveintheretailindustry AT khaledmkalhyasat examiningtheeffectofsocialmediaadvertisingfeaturesoncustomerperceivedvalueandbrandloveintheretailindustry |