Exploring the promotion of musical intangible cultural heritage under TikTok short videos
Abstract This work aims to delve into digital promotion strategies of the musical intangible cultural heritage on the TikTok short video platform and their impact. A comprehensive theoretical framework for questionnaire analysis is constructed by drawing on theories such as Digital Communication The...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Nature Portfolio
2025-07-01
|
| Series: | Scientific Reports |
| Subjects: | |
| Online Access: | https://doi.org/10.1038/s41598-025-09723-3 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
