The Trend toward Sustainable Train Travel among the Young Generation Z: Market Analysis in Romania
In order to sustainably manage environmental issues that involve the use of transportation networks predominantly for tourism purposes, it is necessary to foster responsibility among all involved stakeholders. Among these, young adults from Generation Z are particularly relevant, as they are more...
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Editura ASE
2024-11-01
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| Series: | Amfiteatru Economic |
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| Online Access: | https://www.amfiteatrueconomic.ro/temp/Article_3363.pdf |
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| author | Puiu Nistoreanu Luciana-Floriana Poenaru Vlad Diaconescu Virgil Nicula Anca Atanase |
| author_facet | Puiu Nistoreanu Luciana-Floriana Poenaru Vlad Diaconescu Virgil Nicula Anca Atanase |
| author_sort | Puiu Nistoreanu |
| collection | DOAJ |
| description | In order to sustainably manage environmental issues that involve the use of transportation
networks predominantly for tourism purposes, it is necessary to foster responsibility among
all involved stakeholders. Among these, young adults from Generation Z are particularly
relevant, as they are more aware of environmental problems than other groups. However,
empirical research on their sustainable behaviour in using trains as a means to facilitate
tourism is limited. This research makes a significant contribution by integrating and
extending existing theories from travel behaviour and consumer psychology into a complex
model that includes the awareness of the importance of sustainability in train travel among
Romanian young adults belonging to Generation Z. The present study aims to investigate the
influence of a sustainable attitude toward train travel as an intrinsic determinant and three
external factors that are usually analysed in the context of travel mode choice: Socialisation,
predictability (or convenience), and comfort during train travel. The analysis focuses
exclusively on young Romanian adults belonging to Generation Z. A nationwide survey was
conducted among 427 respondents who travelled by train at least once a year to collect data
on various demographic variables. The data was analysed using Microsoft Excel, SPSS, and
WarpPLS. The results showed that sustainability and predictability significantly influence the social aspects of train travel and contribute to positive experiences and interactions among
young travellers. Furthermore, sustainability and predictability significantly and positively
impact GenZ’s perception of comfort during the journey. The results of the study provide
practical guidance for policy makers and companies to develop strategies to promote
environmental awareness and sustainable travel practices. |
| format | Article |
| id | doaj-art-eacaecc976524e5892b34ea526e57513 |
| institution | DOAJ |
| issn | 1582-9146 2247-9104 |
| language | English |
| publishDate | 2024-11-01 |
| publisher | Editura ASE |
| record_format | Article |
| series | Amfiteatru Economic |
| spelling | doaj-art-eacaecc976524e5892b34ea526e575132025-08-20T03:15:06ZengEditura ASEAmfiteatru Economic1582-91462247-91042024-11-0126No. Special 181140 115910.24818/EA/2024/S18/1140 The Trend toward Sustainable Train Travel among the Young Generation Z: Market Analysis in RomaniaPuiu Nistoreanu0https://orcid.org/0000-0002-8369-7899 Luciana-Floriana Poenaru1https://orcid.org/0009-0005-5671-0575Vlad Diaconescu2https://orcid.org/0009-0004-7840-5849Virgil Nicula3https://orcid.org/0000-0002-3829-8880 Anca Atanase4https://orcid.org/0000-0002-4400-9344Bucharest University of Economic Studies, RomaniaBucharest University of Economic Studies, RomaniaBucharest University of Economic Studies, RomaniaBucharest University of Economic Studies, Romania; Lucian Blaga University of Sibiu, RomaniaBucharest University of Economic Studies, RomaniaIn order to sustainably manage environmental issues that involve the use of transportation networks predominantly for tourism purposes, it is necessary to foster responsibility among all involved stakeholders. Among these, young adults from Generation Z are particularly relevant, as they are more aware of environmental problems than other groups. However, empirical research on their sustainable behaviour in using trains as a means to facilitate tourism is limited. This research makes a significant contribution by integrating and extending existing theories from travel behaviour and consumer psychology into a complex model that includes the awareness of the importance of sustainability in train travel among Romanian young adults belonging to Generation Z. The present study aims to investigate the influence of a sustainable attitude toward train travel as an intrinsic determinant and three external factors that are usually analysed in the context of travel mode choice: Socialisation, predictability (or convenience), and comfort during train travel. The analysis focuses exclusively on young Romanian adults belonging to Generation Z. A nationwide survey was conducted among 427 respondents who travelled by train at least once a year to collect data on various demographic variables. The data was analysed using Microsoft Excel, SPSS, and WarpPLS. The results showed that sustainability and predictability significantly influence the social aspects of train travel and contribute to positive experiences and interactions among young travellers. Furthermore, sustainability and predictability significantly and positively impact GenZ’s perception of comfort during the journey. The results of the study provide practical guidance for policy makers and companies to develop strategies to promote environmental awareness and sustainable travel practices.https://www.amfiteatrueconomic.ro/temp/Article_3363.pdfsustainable tourismpro-sustainable behavioursustainable transportrail transportgeneration z |
| spellingShingle | Puiu Nistoreanu Luciana-Floriana Poenaru Vlad Diaconescu Virgil Nicula Anca Atanase The Trend toward Sustainable Train Travel among the Young Generation Z: Market Analysis in Romania Amfiteatru Economic sustainable tourism pro-sustainable behaviour sustainable transport rail transport generation z |
| title | The Trend toward Sustainable Train Travel among the Young Generation Z: Market Analysis in Romania |
| title_full | The Trend toward Sustainable Train Travel among the Young Generation Z: Market Analysis in Romania |
| title_fullStr | The Trend toward Sustainable Train Travel among the Young Generation Z: Market Analysis in Romania |
| title_full_unstemmed | The Trend toward Sustainable Train Travel among the Young Generation Z: Market Analysis in Romania |
| title_short | The Trend toward Sustainable Train Travel among the Young Generation Z: Market Analysis in Romania |
| title_sort | trend toward sustainable train travel among the young generation z market analysis in romania |
| topic | sustainable tourism pro-sustainable behaviour sustainable transport rail transport generation z |
| url | https://www.amfiteatrueconomic.ro/temp/Article_3363.pdf |
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