TRENDS AND CONCEPTS OF MARKETING COMMUNICATIONS AT THE MODERN STAGE OF COMMODITY MARKET
The article considers and justifies the modern concepts and trends of marketing communications. It deals with examples of emerging communication technologies, proposes the system of the evolution concepts of marketing communications and characteristics of the life cycle of the advertising market. De...
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| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Plekhanov Russian University of Economics
2016-08-01
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| Series: | Статистика и экономика |
| Subjects: | |
| Online Access: | https://statecon.rea.ru/jour/article/view/307 |
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