Marketing Model Innovations in the Contextualisation of Consumer Behaviour and Service Recovery: The Case of China
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| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2007-02-01
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| Series: | Innovative Marketing |
| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/1806/im_en_2007_01_Helou.pdf |
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| _version_ | 1849768264065875968 |
|---|---|
| author | Mammy M. Helou Ian N. Caddy |
| author_facet | Mammy M. Helou Ian N. Caddy |
| author_sort | Mammy M. Helou |
| collection | DOAJ |
| format | Article |
| id | doaj-art-eab77293078741b6837e00a6d1de2824 |
| institution | DOAJ |
| issn | 1814-2427 1816-6326 |
| language | English |
| publishDate | 2007-02-01 |
| publisher | LLC "CPC "Business Perspectives" |
| record_format | Article |
| series | Innovative Marketing |
| spelling | doaj-art-eab77293078741b6837e00a6d1de28242025-08-20T03:03:51ZengLLC "CPC "Business Perspectives"Innovative Marketing1814-24271816-63262007-02-01311806Marketing Model Innovations in the Contextualisation of Consumer Behaviour and Service Recovery: The Case of ChinaMammy M. HelouIan N. Caddyhttps://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/1806/im_en_2007_01_Helou.pdf |
| spellingShingle | Mammy M. Helou Ian N. Caddy Marketing Model Innovations in the Contextualisation of Consumer Behaviour and Service Recovery: The Case of China Innovative Marketing |
| title | Marketing Model Innovations in the Contextualisation of Consumer Behaviour and Service Recovery: The Case of China |
| title_full | Marketing Model Innovations in the Contextualisation of Consumer Behaviour and Service Recovery: The Case of China |
| title_fullStr | Marketing Model Innovations in the Contextualisation of Consumer Behaviour and Service Recovery: The Case of China |
| title_full_unstemmed | Marketing Model Innovations in the Contextualisation of Consumer Behaviour and Service Recovery: The Case of China |
| title_short | Marketing Model Innovations in the Contextualisation of Consumer Behaviour and Service Recovery: The Case of China |
| title_sort | marketing model innovations in the contextualisation of consumer behaviour and service recovery the case of china |
| url | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/1806/im_en_2007_01_Helou.pdf |
| work_keys_str_mv | AT mammymhelou marketingmodelinnovationsinthecontextualisationofconsumerbehaviourandservicerecoverythecaseofchina AT ianncaddy marketingmodelinnovationsinthecontextualisationofconsumerbehaviourandservicerecoverythecaseofchina |