Femininity in Pakistani Advertising: Portrayal of Gender Relationships Islamic Values in Pakistani Television Commercials
This study investigates how TV commercials in Pakistan construct gender relationships in the contemporary era in appraisal to Islamic values and standards. This study engaged semiotic analysis as a technique to scrutinize Pakistani TV commercials inferring the images, signs and symbols. TV commercia...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | Arabic |
| Published: |
Bahauddin Zakariya University
2020-06-01
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| Series: | Pakistan Journal of Islamic Research |
| Subjects: | |
| Online Access: | http://pjir.bzu.edu.pk/website/journal/article/6018faa94bc66/page |
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