The role of socialization network to understand the adoption of demand‐reduction behaviors: The red siskin's breeders community case study

Abstract The unsustainable and illegal trade of passerine birds, such as the threatened red siskin (Spinus cucullatus), is deeply embedded in social, economic, and cultural systems. Understanding these complexities is essential for designing effective behavioral interventions to reduce unsustainable...

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Main Authors: Ada Sánchez‐Mercado, Lisandro Moran, Arlene Cardozo‐Urdaneta, Lisbeth Bethelmy
Format: Article
Language:English
Published: Wiley 2025-08-01
Series:Conservation Science and Practice
Subjects:
Online Access:https://doi.org/10.1111/csp2.70086
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author Ada Sánchez‐Mercado
Lisandro Moran
Arlene Cardozo‐Urdaneta
Lisbeth Bethelmy
author_facet Ada Sánchez‐Mercado
Lisandro Moran
Arlene Cardozo‐Urdaneta
Lisbeth Bethelmy
author_sort Ada Sánchez‐Mercado
collection DOAJ
description Abstract The unsustainable and illegal trade of passerine birds, such as the threatened red siskin (Spinus cucullatus), is deeply embedded in social, economic, and cultural systems. Understanding these complexities is essential for designing effective behavioral interventions to reduce unsustainable wildlife demand. We used social network analysis, decision‐making models, and interview data from 204 breeders involved in red siskins captive breeding across Venezuela (a source and demand country), Brazil, Spain, and Portugal (demand countries) to explore how socialization networks, shape their decisions to adopt sustainable bird sourcing practices. Adoption intentions were partially explained by psychosocial variables such as attitudes and social norms towards breeders' collaboration. Incorporating social network metrics, such as information flow, significantly improved model explanatory power. Actors classified as adults in formation were the most active advice‐seekers (high outdegree) and the lowest adoption intention. Brazil and Venezuela had a clear relationship between membership proportion and network coordination metrics, but not Portugal and Spain. We discuss how to use the insights of the breeder’ psychosocial and their roles within the network, to inform tailored behavior change strategies. These results emphasize the importance of integrating insights into breeders' behaviors and roles within networks to inform tailored behavior change strategies.
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spelling doaj-art-ea74c8583cce4253ae680e331a851f052025-08-20T03:41:57ZengWileyConservation Science and Practice2578-48542025-08-0178n/an/a10.1111/csp2.70086The role of socialization network to understand the adoption of demand‐reduction behaviors: The red siskin's breeders community case studyAda Sánchez‐Mercado0Lisandro Moran1Arlene Cardozo‐Urdaneta2Lisbeth Bethelmy3Science Department University of New South Wales, School of Biological, Earth and Environmental Sciences Kensington New South Wales AustraliaScience Department University of New South Wales, School of Biological, Earth and Environmental Sciences Kensington New South Wales AustraliaScience Department University of New South Wales, School of Biological, Earth and Environmental Sciences Kensington New South Wales AustraliaDepartment of Behavioral Science and Technology Universidad Simón Bolívar Caracas VenezuelaAbstract The unsustainable and illegal trade of passerine birds, such as the threatened red siskin (Spinus cucullatus), is deeply embedded in social, economic, and cultural systems. Understanding these complexities is essential for designing effective behavioral interventions to reduce unsustainable wildlife demand. We used social network analysis, decision‐making models, and interview data from 204 breeders involved in red siskins captive breeding across Venezuela (a source and demand country), Brazil, Spain, and Portugal (demand countries) to explore how socialization networks, shape their decisions to adopt sustainable bird sourcing practices. Adoption intentions were partially explained by psychosocial variables such as attitudes and social norms towards breeders' collaboration. Incorporating social network metrics, such as information flow, significantly improved model explanatory power. Actors classified as adults in formation were the most active advice‐seekers (high outdegree) and the lowest adoption intention. Brazil and Venezuela had a clear relationship between membership proportion and network coordination metrics, but not Portugal and Spain. We discuss how to use the insights of the breeder’ psychosocial and their roles within the network, to inform tailored behavior change strategies. These results emphasize the importance of integrating insights into breeders' behaviors and roles within networks to inform tailored behavior change strategies.https://doi.org/10.1111/csp2.70086bird conservationBrazildemand reductionillegal wildlife tradePortugalsocial network analysis
spellingShingle Ada Sánchez‐Mercado
Lisandro Moran
Arlene Cardozo‐Urdaneta
Lisbeth Bethelmy
The role of socialization network to understand the adoption of demand‐reduction behaviors: The red siskin's breeders community case study
Conservation Science and Practice
bird conservation
Brazil
demand reduction
illegal wildlife trade
Portugal
social network analysis
title The role of socialization network to understand the adoption of demand‐reduction behaviors: The red siskin's breeders community case study
title_full The role of socialization network to understand the adoption of demand‐reduction behaviors: The red siskin's breeders community case study
title_fullStr The role of socialization network to understand the adoption of demand‐reduction behaviors: The red siskin's breeders community case study
title_full_unstemmed The role of socialization network to understand the adoption of demand‐reduction behaviors: The red siskin's breeders community case study
title_short The role of socialization network to understand the adoption of demand‐reduction behaviors: The red siskin's breeders community case study
title_sort role of socialization network to understand the adoption of demand reduction behaviors the red siskin s breeders community case study
topic bird conservation
Brazil
demand reduction
illegal wildlife trade
Portugal
social network analysis
url https://doi.org/10.1111/csp2.70086
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