Pricing Strategy of Electric Power Data Credit Product Based on Customer Value

With the improvement of the intelligence level of the power network and the gradual improvement of the information and communication of the power system, the application of power big data to the corporate credit market is not only an important supplement to the national social credit system but also...

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Main Authors: Zhimin Wang, Di Wang
Format: Article
Language:English
Published: Wiley 2022-01-01
Series:Discrete Dynamics in Nature and Society
Online Access:http://dx.doi.org/10.1155/2022/2390896
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author Zhimin Wang
Di Wang
author_facet Zhimin Wang
Di Wang
author_sort Zhimin Wang
collection DOAJ
description With the improvement of the intelligence level of the power network and the gradual improvement of the information and communication of the power system, the application of power big data to the corporate credit market is not only an important supplement to the national social credit system but also an important strategic goal for the State Grid to expand profitability. This paper constructs a benefit evaluation model for power data credit investigation products based on the utility of the products that financial institutions experience when they purchase and use financial risk control products. Based on the theory of customer value, comprehensively considering the characteristics of power credit reporting products, and taking profit maximization as the corporate goal, the pricing of a single power credit reporting product is studied, and the method is verified using example products. This article gives the pricing strategy of power credit investigation, which can be used as a reference for enterprises to further develop market strategies.
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publisher Wiley
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series Discrete Dynamics in Nature and Society
spelling doaj-art-ea73f58478f8465484e3a2bcfe7c3a4a2025-08-20T03:20:40ZengWileyDiscrete Dynamics in Nature and Society1607-887X2022-01-01202210.1155/2022/2390896Pricing Strategy of Electric Power Data Credit Product Based on Customer ValueZhimin Wang0Di Wang1State Grid Energy Research Institute Co., LTDState Grid Energy Research Institute Co., LTDWith the improvement of the intelligence level of the power network and the gradual improvement of the information and communication of the power system, the application of power big data to the corporate credit market is not only an important supplement to the national social credit system but also an important strategic goal for the State Grid to expand profitability. This paper constructs a benefit evaluation model for power data credit investigation products based on the utility of the products that financial institutions experience when they purchase and use financial risk control products. Based on the theory of customer value, comprehensively considering the characteristics of power credit reporting products, and taking profit maximization as the corporate goal, the pricing of a single power credit reporting product is studied, and the method is verified using example products. This article gives the pricing strategy of power credit investigation, which can be used as a reference for enterprises to further develop market strategies.http://dx.doi.org/10.1155/2022/2390896
spellingShingle Zhimin Wang
Di Wang
Pricing Strategy of Electric Power Data Credit Product Based on Customer Value
Discrete Dynamics in Nature and Society
title Pricing Strategy of Electric Power Data Credit Product Based on Customer Value
title_full Pricing Strategy of Electric Power Data Credit Product Based on Customer Value
title_fullStr Pricing Strategy of Electric Power Data Credit Product Based on Customer Value
title_full_unstemmed Pricing Strategy of Electric Power Data Credit Product Based on Customer Value
title_short Pricing Strategy of Electric Power Data Credit Product Based on Customer Value
title_sort pricing strategy of electric power data credit product based on customer value
url http://dx.doi.org/10.1155/2022/2390896
work_keys_str_mv AT zhiminwang pricingstrategyofelectricpowerdatacreditproductbasedoncustomervalue
AT diwang pricingstrategyofelectricpowerdatacreditproductbasedoncustomervalue