Réception des campagnes de communication de santé publique et efficacité des messages suscitant de la peur
The article firstly addresses the critical state of research on the influence of public health communication campaigns that attempt to modify disastrous attitudes towards the health of individuals by appealing to fear. It goes on to explain an experimental study of the role played by fear after repe...
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| Format: | Article |
| Language: | fra |
| Published: |
Université Laval
2003-02-01
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| Series: | Communication |
| Subjects: | |
| Online Access: | https://journals.openedition.org/communication/4786 |
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| _version_ | 1841553261029490688 |
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| author | Didier Courbet |
| author_facet | Didier Courbet |
| author_sort | Didier Courbet |
| collection | DOAJ |
| description | The article firstly addresses the critical state of research on the influence of public health communication campaigns that attempt to modify disastrous attitudes towards the health of individuals by appealing to fear. It goes on to explain an experimental study of the role played by fear after repeated exposure to a message. The results show that the strong representations of danger are efficient in the intention to stop smoking only after exposure to the message is repeated several times. Surprisingly, the receivers who feel the most vulnerable to cancer are those who do not have the intention of quitting smoking. The subjects who feel least vulnerable have a strong intention of stopping. The results are discussed within the theoretical framework of biased treatment of information |
| format | Article |
| id | doaj-art-ea612472c5084e89827a6f4cc81e98d1 |
| institution | Kabale University |
| issn | 1189-3788 1920-7344 |
| language | fra |
| publishDate | 2003-02-01 |
| publisher | Université Laval |
| record_format | Article |
| series | Communication |
| spelling | doaj-art-ea612472c5084e89827a6f4cc81e98d12025-01-09T11:27:00ZfraUniversité LavalCommunication1189-37881920-73442003-02-0122110012010.4000/communication.4786Réception des campagnes de communication de santé publique et efficacité des messages suscitant de la peurDidier CourbetThe article firstly addresses the critical state of research on the influence of public health communication campaigns that attempt to modify disastrous attitudes towards the health of individuals by appealing to fear. It goes on to explain an experimental study of the role played by fear after repeated exposure to a message. The results show that the strong representations of danger are efficient in the intention to stop smoking only after exposure to the message is repeated several times. Surprisingly, the receivers who feel the most vulnerable to cancer are those who do not have the intention of quitting smoking. The subjects who feel least vulnerable have a strong intention of stopping. The results are discussed within the theoretical framework of biased treatment of informationhttps://journals.openedition.org/communication/4786cancerpublic healthcommunication campaigninfluencefear |
| spellingShingle | Didier Courbet Réception des campagnes de communication de santé publique et efficacité des messages suscitant de la peur Communication cancer public health communication campaign influence fear |
| title | Réception des campagnes de communication de santé publique et efficacité des messages suscitant de la peur |
| title_full | Réception des campagnes de communication de santé publique et efficacité des messages suscitant de la peur |
| title_fullStr | Réception des campagnes de communication de santé publique et efficacité des messages suscitant de la peur |
| title_full_unstemmed | Réception des campagnes de communication de santé publique et efficacité des messages suscitant de la peur |
| title_short | Réception des campagnes de communication de santé publique et efficacité des messages suscitant de la peur |
| title_sort | reception des campagnes de communication de sante publique et efficacite des messages suscitant de la peur |
| topic | cancer public health communication campaign influence fear |
| url | https://journals.openedition.org/communication/4786 |
| work_keys_str_mv | AT didiercourbet receptiondescampagnesdecommunicationdesantepubliqueetefficacitedesmessagessuscitantdelapeur |