THE IMPACT OF PERCEIVED SERVICE QUALITY ON CLIENT SATISFACTION AND RETENTION IN FITNESS CENTERS: A STRUCTURAL EQUATION MODELING APPROACH

THE IMPACT OF PERCEIVED SERVICE QUALITY ON CLIENT SATISFACTION AND RETENTION IN FITNESS CENTERS: A STRUCTURAL EQUATION MODELING APPROACH

This study investigates the impact of perceived service quality on client satisfaction and retention in Romanian fitness centers, utilizing a comprehensive dataset of 2,900 participants collected through stratified sampling. Employing Structural Equation Modeling (SEM), the resea...

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Bibliographic Details
Main Authors: Zanfir Ciprian, Iconomescu Teodora Mihaela, Talaghir Laurențiu-Gabriel
Format: Article
Language:English
Published: ALTIUS ACADEMY Foundation - Faculty of Physical Education and Sports 2024-12-01
Series:Sport şi Societate
Subjects:
fitness
sport management
client satisfaction
quality services in sport
physical exercises
Online Access:https://www.sportsisocietate.ro/articol/684
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