Women entrepreneurs and sustainable development: Promoting business performance from the low-income groups

Starting a small business demands diligence, sound business acumen, and the ability to adapt to market dynamics. The study examines the direct effect of governmental support, subjective norms, personality, entrepreneurship education, and entrepreneurship mindset on the performance of female entrepre...

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Main Authors: Nurul Hidayana Mohd Noor, Ibraheem Saleh Al Koliby, Abdullah Kaid Al-Swidi, Mohammed A. Al-Hakimi
Format: Article
Language:English
Published: Elsevier 2025-06-01
Series:Sustainable Futures
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2666188825002436
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author Nurul Hidayana Mohd Noor
Ibraheem Saleh Al Koliby
Abdullah Kaid Al-Swidi
Mohammed A. Al-Hakimi
author_facet Nurul Hidayana Mohd Noor
Ibraheem Saleh Al Koliby
Abdullah Kaid Al-Swidi
Mohammed A. Al-Hakimi
author_sort Nurul Hidayana Mohd Noor
collection DOAJ
description Starting a small business demands diligence, sound business acumen, and the ability to adapt to market dynamics. The study examines the direct effect of governmental support, subjective norms, personality, entrepreneurship education, and entrepreneurship mindset on the performance of female entrepreneurs in micro-businesses from low-income groups (B40). The study also examines the mediation effect of the entrepreneurship mindset as an enabler that provides the motivation and energy for entrepreneurs to develop a thriving business. The study provides the latest insights by delivering the analysis from the three broad analysis levels: micro, meso, and macro, and by examining the enablers from individual, societal, and institutional perspectives. The study adopts a cross-sectional survey, and the instrument was administered to 237 respondents in the cities of Selangor and Kuala Lumpur, Malaysia, who were purposively selected. The data were analyzed using structural equation modeling, revealing that the entrepreneurship mindset becomes a mediator variable in the relationship between governmental support, subjective norms, personality, entrepreneurship education, and business performance.
format Article
id doaj-art-ea4d720cc81c46bc93fbf94e072eb0d7
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issn 2666-1888
language English
publishDate 2025-06-01
publisher Elsevier
record_format Article
series Sustainable Futures
spelling doaj-art-ea4d720cc81c46bc93fbf94e072eb0d72025-08-20T02:06:47ZengElsevierSustainable Futures2666-18882025-06-01910067510.1016/j.sftr.2025.100675Women entrepreneurs and sustainable development: Promoting business performance from the low-income groupsNurul Hidayana Mohd Noor0Ibraheem Saleh Al Koliby1Abdullah Kaid Al-Swidi2Mohammed A. Al-Hakimi3Faculty of Administrative Science & Policy Studies, Universiti Teknologi MARA (UiTM), Seremban, Negeri Sembilan, MalaysiaSchool of International Studies, Universiti Utara Malaysia, Kedah, Malaysia; Department of Marketing and Production, Faculty of Administrative Sciences, Thamar University, Dhamar, Yemen; Corresponding authors.College of Business and Economics, Qatar University, Doha, QatarDepartment of Marketing and Production, Faculty of Administrative Sciences, Thamar University, Dhamar, Yemen; Korea University Business School, Korea University, Seoul, South Korea; Corresponding authors.Starting a small business demands diligence, sound business acumen, and the ability to adapt to market dynamics. The study examines the direct effect of governmental support, subjective norms, personality, entrepreneurship education, and entrepreneurship mindset on the performance of female entrepreneurs in micro-businesses from low-income groups (B40). The study also examines the mediation effect of the entrepreneurship mindset as an enabler that provides the motivation and energy for entrepreneurs to develop a thriving business. The study provides the latest insights by delivering the analysis from the three broad analysis levels: micro, meso, and macro, and by examining the enablers from individual, societal, and institutional perspectives. The study adopts a cross-sectional survey, and the instrument was administered to 237 respondents in the cities of Selangor and Kuala Lumpur, Malaysia, who were purposively selected. The data were analyzed using structural equation modeling, revealing that the entrepreneurship mindset becomes a mediator variable in the relationship between governmental support, subjective norms, personality, entrepreneurship education, and business performance.http://www.sciencedirect.com/science/article/pii/S2666188825002436Governmental supportSubjective normsPersonalityEntrepreneurship educationEntrepreneurship mindsetBusiness performance
spellingShingle Nurul Hidayana Mohd Noor
Ibraheem Saleh Al Koliby
Abdullah Kaid Al-Swidi
Mohammed A. Al-Hakimi
Women entrepreneurs and sustainable development: Promoting business performance from the low-income groups
Sustainable Futures
Governmental support
Subjective norms
Personality
Entrepreneurship education
Entrepreneurship mindset
Business performance
title Women entrepreneurs and sustainable development: Promoting business performance from the low-income groups
title_full Women entrepreneurs and sustainable development: Promoting business performance from the low-income groups
title_fullStr Women entrepreneurs and sustainable development: Promoting business performance from the low-income groups
title_full_unstemmed Women entrepreneurs and sustainable development: Promoting business performance from the low-income groups
title_short Women entrepreneurs and sustainable development: Promoting business performance from the low-income groups
title_sort women entrepreneurs and sustainable development promoting business performance from the low income groups
topic Governmental support
Subjective norms
Personality
Entrepreneurship education
Entrepreneurship mindset
Business performance
url http://www.sciencedirect.com/science/article/pii/S2666188825002436
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AT abdullahkaidalswidi womenentrepreneursandsustainabledevelopmentpromotingbusinessperformancefromthelowincomegroups
AT mohammedaalhakimi womenentrepreneursandsustainabledevelopmentpromotingbusinessperformancefromthelowincomegroups