Pathways to Entrepreneurial Satisfaction: Unpacking the Contributions of Self-Leadership, Self-Efficacy, and Customer Interaction in Korean Startups
A key performance variable for entrepreneurs’ success is their satisfaction with their startup. However, there is limited research identifying the path to entrepreneurial satisfaction and even less research suggesting the enhancement of entrepreneurial success. Our study investigates self-leadership...
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| Format: | Article |
| Language: | English |
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SAGE Publishing
2025-03-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440251324807 |
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| author | Byeonghwa Park Hong-Hee Lee So Ra Park Dae Geun Kim |
| author_facet | Byeonghwa Park Hong-Hee Lee So Ra Park Dae Geun Kim |
| author_sort | Byeonghwa Park |
| collection | DOAJ |
| description | A key performance variable for entrepreneurs’ success is their satisfaction with their startup. However, there is limited research identifying the path to entrepreneurial satisfaction and even less research suggesting the enhancement of entrepreneurial success. Our study investigates self-leadership’s role in increasing self-efficacy and entrepreneurial satisfaction levels. To achieve this, we independently used behavior awareness and volition, task motivation, and constructive cognition—three sub-variables of self-leadership—as predictors and self-efficacy as a mediator. We tested the customer interactor mode for its role as a moderator in the relationship between self-efficacy and the final dependent, entrepreneurial satisfaction. Our results indicate that all self-leadership variables are positively related to self-efficacy. Also, self-efficacy predicts entrepreneurial satisfaction. However, the influence of task motivation on self-efficacy is only marginal, and different modes of customer interaction do not influence self-efficacy’s impact on satisfaction. |
| format | Article |
| id | doaj-art-ea4622cb3abd4fbbb368eec12b27ba56 |
| institution | OA Journals |
| issn | 2158-2440 |
| language | English |
| publishDate | 2025-03-01 |
| publisher | SAGE Publishing |
| record_format | Article |
| series | SAGE Open |
| spelling | doaj-art-ea4622cb3abd4fbbb368eec12b27ba562025-08-20T02:05:25ZengSAGE PublishingSAGE Open2158-24402025-03-011510.1177/21582440251324807Pathways to Entrepreneurial Satisfaction: Unpacking the Contributions of Self-Leadership, Self-Efficacy, and Customer Interaction in Korean StartupsByeonghwa Park0Hong-Hee Lee1So Ra Park2Dae Geun Kim3 Valdosta State University, GA, USA St. Mary’s University, San Antonio, TX, USA Chonnam National University, Gwangju, Korea Keimyung University, Daegu, KoreaA key performance variable for entrepreneurs’ success is their satisfaction with their startup. However, there is limited research identifying the path to entrepreneurial satisfaction and even less research suggesting the enhancement of entrepreneurial success. Our study investigates self-leadership’s role in increasing self-efficacy and entrepreneurial satisfaction levels. To achieve this, we independently used behavior awareness and volition, task motivation, and constructive cognition—three sub-variables of self-leadership—as predictors and self-efficacy as a mediator. We tested the customer interactor mode for its role as a moderator in the relationship between self-efficacy and the final dependent, entrepreneurial satisfaction. Our results indicate that all self-leadership variables are positively related to self-efficacy. Also, self-efficacy predicts entrepreneurial satisfaction. However, the influence of task motivation on self-efficacy is only marginal, and different modes of customer interaction do not influence self-efficacy’s impact on satisfaction.https://doi.org/10.1177/21582440251324807 |
| spellingShingle | Byeonghwa Park Hong-Hee Lee So Ra Park Dae Geun Kim Pathways to Entrepreneurial Satisfaction: Unpacking the Contributions of Self-Leadership, Self-Efficacy, and Customer Interaction in Korean Startups SAGE Open |
| title | Pathways to Entrepreneurial Satisfaction: Unpacking the Contributions of Self-Leadership, Self-Efficacy, and Customer Interaction in Korean Startups |
| title_full | Pathways to Entrepreneurial Satisfaction: Unpacking the Contributions of Self-Leadership, Self-Efficacy, and Customer Interaction in Korean Startups |
| title_fullStr | Pathways to Entrepreneurial Satisfaction: Unpacking the Contributions of Self-Leadership, Self-Efficacy, and Customer Interaction in Korean Startups |
| title_full_unstemmed | Pathways to Entrepreneurial Satisfaction: Unpacking the Contributions of Self-Leadership, Self-Efficacy, and Customer Interaction in Korean Startups |
| title_short | Pathways to Entrepreneurial Satisfaction: Unpacking the Contributions of Self-Leadership, Self-Efficacy, and Customer Interaction in Korean Startups |
| title_sort | pathways to entrepreneurial satisfaction unpacking the contributions of self leadership self efficacy and customer interaction in korean startups |
| url | https://doi.org/10.1177/21582440251324807 |
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