Innovation Management in Wine Business – Need to Address Front-End, Back-End, or Both?
In order to provide needed orientation of innovation management in the SME wine industry, a multi-case study was realized. The innovation activities of four German wineries for their entire value-creation coverage were analysed. The focus of the study was on an apparent challenge whether wineries sh...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
The Wine Business Institute at Sonoma State University
2022-02-01
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| Series: | Wine Business Journal |
| Online Access: | https://doi.org/10.26813/001c.31770 |
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