pengaruh product features dan advertising attractiveness terhadap keputusan pembelian honda scoopy tahun 2022 (studi kasus masyarakat di kecamatan tebo tengah)
Astra Honda Motor Factory issued a Honda Scoopy in 2022 with product sophistication that makes the public interested in buying it. This research was conducted to determine the effect of product features and advertising attractiveness partially and simultaneously on the purchase decision of Honda Sc...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Buana Perjuangan Karawang
2023-10-01
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| Series: | Jurnal Manajemen dan Bisnis Kreatif |
| Online Access: | https://journal.ubpkarawang.ac.id/index.php/Manajemen/article/view/5665 |
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