Standard and non-standard framing effects: a unified rational interpretation based on the new definition of frame
Abstract While the classical or standard framing effect (SFE) has received considerable attention, prospect theory (PT) or cumulative prospect theory (CPT), which was previously considered capable of explaining it, fails to account for its risky decision-making mechanism. To address this, the likely...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer Nature
2025-08-01
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| Series: | Humanities & Social Sciences Communications |
| Online Access: | https://doi.org/10.1057/s41599-025-05604-2 |
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