THE IMPACT OF HALAL LABEL IN HALAL FOOD BUYING DECISIONS

THE IMPACT OF HALAL LABEL IN HALAL FOOD BUYING DECISIONS

The current development of the halal industry has experienced a very significant increase to attract the attention of various groups. Trend indicators from the halal business can be seen in seven industrial sectors that continue to show an increase, including Islamic financial services, Halal food a...

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Bibliographic Details
Main Authors: Afifah Nur Millatina, Fifi Hakimi, Risanda Alirastra Budiantoro, Muhammad Rizky Arifandi
Format: Article
Language:English
Published: Muhammadiyah University Press 2022-01-01
Series:Journal of Islamic Economic Laws
Subjects:
halal label
purchase intention
buying decision
halal food
sem
Online Access:https://journals2.ums.ac.id/index.php/jisel/article/view/9372
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