THE IMPACT OF HALAL LABEL IN HALAL FOOD BUYING DECISIONS

The current development of the halal industry has experienced a very significant increase to attract the attention of various groups. Trend indicators from the halal business can be seen in seven industrial sectors that continue to show an increase, including Islamic financial services, Halal food a...

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Main Authors: Afifah Nur Millatina, Fifi Hakimi, Risanda Alirastra Budiantoro, Muhammad Rizky Arifandi
Format: Article
Language:English
Published: Muhammadiyah University Press 2022-01-01
Series:Journal of Islamic Economic Laws
Subjects:
Online Access:https://journals2.ums.ac.id/index.php/jisel/article/view/9372
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author Afifah Nur Millatina
Fifi Hakimi
Risanda Alirastra Budiantoro
Muhammad Rizky Arifandi
author_facet Afifah Nur Millatina
Fifi Hakimi
Risanda Alirastra Budiantoro
Muhammad Rizky Arifandi
author_sort Afifah Nur Millatina
collection DOAJ
description The current development of the halal industry has experienced a very significant increase to attract the attention of various groups. Trend indicators from the halal business can be seen in seven industrial sectors that continue to show an increase, including Islamic financial services, Halal food and beverages, Halal tourism, fashion, halal media and recreation, and halal pharmaceuticals and cosmetics. This study aims to raise the importance of awareness of halal label on halal food and beverages in Indonesia. The quantitative research method used in this research is to apply Partial Least Square-Structural Equation Modeling (PLS-SEM) through Smart-PLS software. The sample of this research is 100, with the sampling technique used being non-probability sampling with the purposive sampling method. The results of this study are the significant influence of the halal label variable on purchase intention, purchase intention on buying decision, and the halal label variable on buying decision on halal food products in Indonesia. Alternatively, on product packaging, awareness of halal Indonesian society has begun to increase and make halal a lifestyle.
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publishDate 2022-01-01
publisher Muhammadiyah University Press
record_format Article
series Journal of Islamic Economic Laws
spelling doaj-art-e9f9e840e1c44837a57cb1c564efd5922025-08-20T02:43:33ZengMuhammadiyah University PressJournal of Islamic Economic Laws2655-96092655-96172022-01-0115917610.23917/jisel.v5i1.171399435THE IMPACT OF HALAL LABEL IN HALAL FOOD BUYING DECISIONSAfifah Nur Millatina0Fifi Hakimi1Risanda Alirastra Budiantoro2Muhammad Rizky Arifandi3Universitas Muhammadiyah MalangUniversitas Muhammadiyah LamonganUniversitas Dian NuswantoroDurham UniversityThe current development of the halal industry has experienced a very significant increase to attract the attention of various groups. Trend indicators from the halal business can be seen in seven industrial sectors that continue to show an increase, including Islamic financial services, Halal food and beverages, Halal tourism, fashion, halal media and recreation, and halal pharmaceuticals and cosmetics. This study aims to raise the importance of awareness of halal label on halal food and beverages in Indonesia. The quantitative research method used in this research is to apply Partial Least Square-Structural Equation Modeling (PLS-SEM) through Smart-PLS software. The sample of this research is 100, with the sampling technique used being non-probability sampling with the purposive sampling method. The results of this study are the significant influence of the halal label variable on purchase intention, purchase intention on buying decision, and the halal label variable on buying decision on halal food products in Indonesia. Alternatively, on product packaging, awareness of halal Indonesian society has begun to increase and make halal a lifestyle.https://journals2.ums.ac.id/index.php/jisel/article/view/9372halal labelpurchase intentionbuying decisionhalal foodsem
spellingShingle Afifah Nur Millatina
Fifi Hakimi
Risanda Alirastra Budiantoro
Muhammad Rizky Arifandi
THE IMPACT OF HALAL LABEL IN HALAL FOOD BUYING DECISIONS
Journal of Islamic Economic Laws
halal label
purchase intention
buying decision
halal food
sem
title THE IMPACT OF HALAL LABEL IN HALAL FOOD BUYING DECISIONS
title_full THE IMPACT OF HALAL LABEL IN HALAL FOOD BUYING DECISIONS
title_fullStr THE IMPACT OF HALAL LABEL IN HALAL FOOD BUYING DECISIONS
title_full_unstemmed THE IMPACT OF HALAL LABEL IN HALAL FOOD BUYING DECISIONS
title_short THE IMPACT OF HALAL LABEL IN HALAL FOOD BUYING DECISIONS
title_sort impact of halal label in halal food buying decisions
topic halal label
purchase intention
buying decision
halal food
sem
url https://journals2.ums.ac.id/index.php/jisel/article/view/9372
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