Dynamic impact of E-WOM and green discourse on green hotel supply chain performance with time lag effect.

Dynamic impact of E-WOM and green discourse on green hotel supply chain performance with time lag effect.

This paper investigates a signal online channel green hotel supply chain comprising a green small and medium-sized hospitality enterprise (GSMHE) responsible for offline electronic Word-of-Mouth (e-WOM) promotion and green service efforts, and an online travel agency (OTA) engaged in online e-WOM pr...

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Bibliographic Details
Main Authors: Lujie Hao, Bingkun Lin, Yaping Zhu
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2025-01-01
Series:PLoS ONE
Online Access:https://doi.org/10.1371/journal.pone.0327324
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