Dynamic impact of E-WOM and green discourse on green hotel supply chain performance with time lag effect.
This paper investigates a signal online channel green hotel supply chain comprising a green small and medium-sized hospitality enterprise (GSMHE) responsible for offline electronic Word-of-Mouth (e-WOM) promotion and green service efforts, and an online travel agency (OTA) engaged in online e-WOM pr...
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| Format: | Article |
| Language: | English |
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Public Library of Science (PLoS)
2025-01-01
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| Series: | PLoS ONE |
| Online Access: | https://doi.org/10.1371/journal.pone.0327324 |
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| _version_ | 1849712109823197184 |
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| author | Lujie Hao Bingkun Lin Yaping Zhu |
| author_facet | Lujie Hao Bingkun Lin Yaping Zhu |
| author_sort | Lujie Hao |
| collection | DOAJ |
| description | This paper investigates a signal online channel green hotel supply chain comprising a green small and medium-sized hospitality enterprise (GSMHE) responsible for offline electronic Word-of-Mouth (e-WOM) promotion and green service efforts, and an online travel agency (OTA) engaged in online e-WOM promotion activities. Both offline and online e-WOM efforts significantly contribute to the overall e-WOM level of the green hotel supply chain. Due to the inherent characteristic of reviews posting, the impacts of these efforts on e-WOM exist time lags. Therefore, this study aims to explore the influence of time lags and examine the feasibility of a cooperative program in this context. This paper develops a differential game model that incorporates time lags. By analyzing and comparing the equilibrium strategies and profits under three scenarios, we demonstrate that a cost-sharing model can be successfully implemented when specific relationships regarding the time lags of the GSMHE are satisfied. |
| format | Article |
| id | doaj-art-e9dce6a2021f4aca85cfe7851254ac8f |
| institution | DOAJ |
| issn | 1932-6203 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | Public Library of Science (PLoS) |
| record_format | Article |
| series | PLoS ONE |
| spelling | doaj-art-e9dce6a2021f4aca85cfe7851254ac8f2025-08-20T03:14:23ZengPublic Library of Science (PLoS)PLoS ONE1932-62032025-01-01207e032732410.1371/journal.pone.0327324Dynamic impact of E-WOM and green discourse on green hotel supply chain performance with time lag effect.Lujie HaoBingkun LinYaping ZhuThis paper investigates a signal online channel green hotel supply chain comprising a green small and medium-sized hospitality enterprise (GSMHE) responsible for offline electronic Word-of-Mouth (e-WOM) promotion and green service efforts, and an online travel agency (OTA) engaged in online e-WOM promotion activities. Both offline and online e-WOM efforts significantly contribute to the overall e-WOM level of the green hotel supply chain. Due to the inherent characteristic of reviews posting, the impacts of these efforts on e-WOM exist time lags. Therefore, this study aims to explore the influence of time lags and examine the feasibility of a cooperative program in this context. This paper develops a differential game model that incorporates time lags. By analyzing and comparing the equilibrium strategies and profits under three scenarios, we demonstrate that a cost-sharing model can be successfully implemented when specific relationships regarding the time lags of the GSMHE are satisfied.https://doi.org/10.1371/journal.pone.0327324 |
| spellingShingle | Lujie Hao Bingkun Lin Yaping Zhu Dynamic impact of E-WOM and green discourse on green hotel supply chain performance with time lag effect. PLoS ONE |
| title | Dynamic impact of E-WOM and green discourse on green hotel supply chain performance with time lag effect. |
| title_full | Dynamic impact of E-WOM and green discourse on green hotel supply chain performance with time lag effect. |
| title_fullStr | Dynamic impact of E-WOM and green discourse on green hotel supply chain performance with time lag effect. |
| title_full_unstemmed | Dynamic impact of E-WOM and green discourse on green hotel supply chain performance with time lag effect. |
| title_short | Dynamic impact of E-WOM and green discourse on green hotel supply chain performance with time lag effect. |
| title_sort | dynamic impact of e wom and green discourse on green hotel supply chain performance with time lag effect |
| url | https://doi.org/10.1371/journal.pone.0327324 |
| work_keys_str_mv | AT lujiehao dynamicimpactofewomandgreendiscourseongreenhotelsupplychainperformancewithtimelageffect AT bingkunlin dynamicimpactofewomandgreendiscourseongreenhotelsupplychainperformancewithtimelageffect AT yapingzhu dynamicimpactofewomandgreendiscourseongreenhotelsupplychainperformancewithtimelageffect |