NS MATRIX AS A MARKET RESEARCH ANALYSIS METHOD: MAKING DECISIONS ON PRODUCT POSITIONING
Market research plays a crucial role in the success of businesses, whether large or small. It provides valuable insights into customer preferences, market dynamics, and competitive forces. By thoroughly understanding the behaviors and demands of their target audience, businesses can make informed d...
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| Format: | Article |
| Language: | English |
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Helvetica Publishing House
2024-12-01
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| Series: | Економіка та суспільство |
| Subjects: | |
| Online Access: | https://economyandsociety.in.ua/index.php/journal/article/view/5287 |
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| _version_ | 1825206339463282688 |
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| author | Viktor Nikolenko Svitlana Ivanova |
| author_facet | Viktor Nikolenko Svitlana Ivanova |
| author_sort | Viktor Nikolenko |
| collection | DOAJ |
| description |
Market research plays a crucial role in the success of businesses, whether large or small. It provides valuable insights into customer preferences, market dynamics, and competitive forces. By thoroughly understanding the behaviors and demands of their target audience, businesses can make informed decisions that enhance product offerings, optimize marketing strategies, and reduce risks. This research evaluates the strengths and limitations of traditional market analysis models while introducing the innovative NS Matrix model, aimed at simplifying and enhancing market research processes for companies of all sizes. The goal is to offer businesses a more efficient, accessible, and comprehensive approach to analyzing market trends and consumer behavior, ultimately supporting strategic decision-making and business growth in an increasingly competitive environment.
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| format | Article |
| id | doaj-art-e9d5001ba6bc4708b9edc2117fb23465 |
| institution | Kabale University |
| issn | 2524-0072 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Helvetica Publishing House |
| record_format | Article |
| series | Економіка та суспільство |
| spelling | doaj-art-e9d5001ba6bc4708b9edc2117fb234652025-02-07T10:38:24ZengHelvetica Publishing HouseЕкономіка та суспільство2524-00722024-12-017010.32782/2524-0072/2024-70-52NS MATRIX AS A MARKET RESEARCH ANALYSIS METHOD: MAKING DECISIONS ON PRODUCT POSITIONINGViktor Nikolenko0Svitlana Ivanova1Taras Shevchenko National University of KyivTaras Shevchenko National University of Kyiv Market research plays a crucial role in the success of businesses, whether large or small. It provides valuable insights into customer preferences, market dynamics, and competitive forces. By thoroughly understanding the behaviors and demands of their target audience, businesses can make informed decisions that enhance product offerings, optimize marketing strategies, and reduce risks. This research evaluates the strengths and limitations of traditional market analysis models while introducing the innovative NS Matrix model, aimed at simplifying and enhancing market research processes for companies of all sizes. The goal is to offer businesses a more efficient, accessible, and comprehensive approach to analyzing market trends and consumer behavior, ultimately supporting strategic decision-making and business growth in an increasingly competitive environment. https://economyandsociety.in.ua/index.php/journal/article/view/5287market researchmarket segmentationcompetitor analysisconsumer surveysfocus groupssocial media listening |
| spellingShingle | Viktor Nikolenko Svitlana Ivanova NS MATRIX AS A MARKET RESEARCH ANALYSIS METHOD: MAKING DECISIONS ON PRODUCT POSITIONING Економіка та суспільство market research market segmentation competitor analysis consumer surveys focus groups social media listening |
| title | NS MATRIX AS A MARKET RESEARCH ANALYSIS METHOD: MAKING DECISIONS ON PRODUCT POSITIONING |
| title_full | NS MATRIX AS A MARKET RESEARCH ANALYSIS METHOD: MAKING DECISIONS ON PRODUCT POSITIONING |
| title_fullStr | NS MATRIX AS A MARKET RESEARCH ANALYSIS METHOD: MAKING DECISIONS ON PRODUCT POSITIONING |
| title_full_unstemmed | NS MATRIX AS A MARKET RESEARCH ANALYSIS METHOD: MAKING DECISIONS ON PRODUCT POSITIONING |
| title_short | NS MATRIX AS A MARKET RESEARCH ANALYSIS METHOD: MAKING DECISIONS ON PRODUCT POSITIONING |
| title_sort | ns matrix as a market research analysis method making decisions on product positioning |
| topic | market research market segmentation competitor analysis consumer surveys focus groups social media listening |
| url | https://economyandsociety.in.ua/index.php/journal/article/view/5287 |
| work_keys_str_mv | AT viktornikolenko nsmatrixasamarketresearchanalysismethodmakingdecisionsonproductpositioning AT svitlanaivanova nsmatrixasamarketresearchanalysismethodmakingdecisionsonproductpositioning |