The Influence of Learning Team on User Creativity in Online Learning Community

Exploring the influence mechanism of user creativity in online learning community is beneficial for improving learning efficiency and increasing stickiness and loyalty of users to online learning community. But the current research on collaborative creation mainly focuses on the effectiveness and in...

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Main Authors: Shugang Li, Zhifang Wen, Lirong Zhu, Jiayi Li, He Zhu, Boyi Zhu, Haixin Zu
Format: Article
Language:English
Published: SAGE Publishing 2024-12-01
Series:SAGE Open
Online Access:https://doi.org/10.1177/21582440241305594
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author Shugang Li
Zhifang Wen
Lirong Zhu
Jiayi Li
He Zhu
Boyi Zhu
Haixin Zu
author_facet Shugang Li
Zhifang Wen
Lirong Zhu
Jiayi Li
He Zhu
Boyi Zhu
Haixin Zu
author_sort Shugang Li
collection DOAJ
description Exploring the influence mechanism of user creativity in online learning community is beneficial for improving learning efficiency and increasing stickiness and loyalty of users to online learning community. But the current research on collaborative creation mainly focuses on the effectiveness and innovation of online learning, and lacks the research focusing on the impact of environmental factors like learning group members on online users’ creativity enthusiasm and even creativity. This paper addresses this research gap by exploring the influence of learning team factors like social presence and observational learning on creativity by using self-efficacy and intrinsic motivation as mediators. The theoretical model was validated with data collected from 242 online learning community users. This paper finds that social presence and observational learning have a positive impact on motivational factors, such as self-efficacy and intrinsic motivation, which, in turn, enhance user creativity. Their influences are moderated by challenging research discipline, level of team members and incentive.
format Article
id doaj-art-e9bc80f0193f49af9db56b15b804bbc5
institution OA Journals
issn 2158-2440
language English
publishDate 2024-12-01
publisher SAGE Publishing
record_format Article
series SAGE Open
spelling doaj-art-e9bc80f0193f49af9db56b15b804bbc52025-08-20T01:58:41ZengSAGE PublishingSAGE Open2158-24402024-12-011410.1177/21582440241305594The Influence of Learning Team on User Creativity in Online Learning CommunityShugang Li0Zhifang Wen1Lirong Zhu2Jiayi Li3He Zhu4Boyi Zhu5Haixin Zu6School of Management, Shanghai University, Shanghai, ChinaSchool of Management, Shanghai University, Shanghai, ChinaSchool of Management, Shanghai University, Shanghai, ChinaSongjiang No. 2 Middle School, Shanghai, ChinaSchool of Management, Shanghai University, Shanghai, ChinaSchool of Management, Shanghai University, Shanghai, ChinaSchool of Management, Shanghai University, Shanghai, ChinaExploring the influence mechanism of user creativity in online learning community is beneficial for improving learning efficiency and increasing stickiness and loyalty of users to online learning community. But the current research on collaborative creation mainly focuses on the effectiveness and innovation of online learning, and lacks the research focusing on the impact of environmental factors like learning group members on online users’ creativity enthusiasm and even creativity. This paper addresses this research gap by exploring the influence of learning team factors like social presence and observational learning on creativity by using self-efficacy and intrinsic motivation as mediators. The theoretical model was validated with data collected from 242 online learning community users. This paper finds that social presence and observational learning have a positive impact on motivational factors, such as self-efficacy and intrinsic motivation, which, in turn, enhance user creativity. Their influences are moderated by challenging research discipline, level of team members and incentive.https://doi.org/10.1177/21582440241305594
spellingShingle Shugang Li
Zhifang Wen
Lirong Zhu
Jiayi Li
He Zhu
Boyi Zhu
Haixin Zu
The Influence of Learning Team on User Creativity in Online Learning Community
SAGE Open
title The Influence of Learning Team on User Creativity in Online Learning Community
title_full The Influence of Learning Team on User Creativity in Online Learning Community
title_fullStr The Influence of Learning Team on User Creativity in Online Learning Community
title_full_unstemmed The Influence of Learning Team on User Creativity in Online Learning Community
title_short The Influence of Learning Team on User Creativity in Online Learning Community
title_sort influence of learning team on user creativity in online learning community
url https://doi.org/10.1177/21582440241305594
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