Consumers acceptability of using screen capture methods to capture marketing strategies on online food delivery platforms: a qualitative study

Consumers acceptability of using screen capture methods to capture marketing strategies on online food delivery platforms: a qualitative study

Abstract Objective: The use of online food delivery (OFD) platforms is on the rise, and currently, there are no public health policies that regulate what and how food is sold on these platforms. Research quantifying and describing the marketing strategies on OFD platforms is limited. Our study aim...

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Bibliographic Details
Main Authors: Adyya Gupta, Kathryn Backholer, Catherine E Huggins, Gloria KW Leung, Rebecca Bennett, Anna Peeters
Format: Article
Language:English
Published: Cambridge University Press 2025-01-01
Series:Public Health Nutrition
Subjects:
Online food delivery
Qualitative methods
Digital marketing strategies
Screen capture method
Digital food environment
Online Access:https://www.cambridge.org/core/product/identifier/S1368980025000515/type/journal_article
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