Does Covid scare wine travelers? Evidence from France and Italy
Tourism is sensitive to shocks, and the Covid pandemic has profoundly changed sector dynamics. Although wine tourism is primarily a form of proximity tourism, the pandemic may have affected wine travellers behaviour and intention to go on a wine holiday. This exploratory study proposes a comprehensi...
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| Format: | Article |
| Language: | English |
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Firenze University Press
2022-03-01
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| Series: | Wine Economics and Policy |
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| Online Access: | https://oaj.fupress.net/index.php/wep/article/view/11550 |
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| author | Giulia Gastaldello Florine Livat Luca Rossetto |
| author_facet | Giulia Gastaldello Florine Livat Luca Rossetto |
| author_sort | Giulia Gastaldello |
| collection | DOAJ |
| description | Tourism is sensitive to shocks, and the Covid pandemic has profoundly changed sector dynamics. Although wine tourism is primarily a form of proximity tourism, the pandemic may have affected wine travellers behaviour and intention to go on a wine holiday. This exploratory study proposes a comprehensive analysis of the impact of Covid-related fear and anxiety on wine tourism intentions after the first lockdown while jointly considering the effects of solidarity, situational and personal involvement with wine. An online survey was delivered to a sample of 553 wine tourists from Italy and France, two major wine tourism destinations. Results highlight changes in wine travel patterns after the pandemic, which boosted post-lockdown wine tourism intentions. Indeed, the latter are poorly impacted by fear of contagion while it is enhanced by dedicating time to wine in lockdown (i.e., situational involvement) and by willingness to support local wine producers. Implications for sectors stakeholders are suggested.
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| format | Article |
| id | doaj-art-e9798c447ecb4267bd76c1fa94d29231 |
| institution | DOAJ |
| issn | 2213-3968 2212-9774 |
| language | English |
| publishDate | 2022-03-01 |
| publisher | Firenze University Press |
| record_format | Article |
| series | Wine Economics and Policy |
| spelling | doaj-art-e9798c447ecb4267bd76c1fa94d292312025-08-20T02:41:07ZengFirenze University PressWine Economics and Policy2213-39682212-97742022-03-0111110.36253/wep-11550Does Covid scare wine travelers? Evidence from France and ItalyGiulia Gastaldello0Florine Livat1Luca Rossetto2Department of Land, Environment, Agriculture, and Forestry (Tesaf), University of Padova, Viale dell’Università, 35020 Legnaro PDKedge Business School, Center of Excellence Food, Wine and Hospitality, 680 Cours de la Libération, 33405 TalenceDepartment of Land, Environment, Agriculture, and Forestry (Tesaf), University of Padova, Viale dell’Università, 35020 Legnaro PDTourism is sensitive to shocks, and the Covid pandemic has profoundly changed sector dynamics. Although wine tourism is primarily a form of proximity tourism, the pandemic may have affected wine travellers behaviour and intention to go on a wine holiday. This exploratory study proposes a comprehensive analysis of the impact of Covid-related fear and anxiety on wine tourism intentions after the first lockdown while jointly considering the effects of solidarity, situational and personal involvement with wine. An online survey was delivered to a sample of 553 wine tourists from Italy and France, two major wine tourism destinations. Results highlight changes in wine travel patterns after the pandemic, which boosted post-lockdown wine tourism intentions. Indeed, the latter are poorly impacted by fear of contagion while it is enhanced by dedicating time to wine in lockdown (i.e., situational involvement) and by willingness to support local wine producers. Implications for sectors stakeholders are suggested. https://oaj.fupress.net/index.php/wep/article/view/11550Covid-19Wine tourismtravel intentionsCovid phobiainvolvement with winestructural equation modelling |
| spellingShingle | Giulia Gastaldello Florine Livat Luca Rossetto Does Covid scare wine travelers? Evidence from France and Italy Wine Economics and Policy Covid-19 Wine tourism travel intentions Covid phobia involvement with wine structural equation modelling |
| title | Does Covid scare wine travelers? Evidence from France and Italy |
| title_full | Does Covid scare wine travelers? Evidence from France and Italy |
| title_fullStr | Does Covid scare wine travelers? Evidence from France and Italy |
| title_full_unstemmed | Does Covid scare wine travelers? Evidence from France and Italy |
| title_short | Does Covid scare wine travelers? Evidence from France and Italy |
| title_sort | does covid scare wine travelers evidence from france and italy |
| topic | Covid-19 Wine tourism travel intentions Covid phobia involvement with wine structural equation modelling |
| url | https://oaj.fupress.net/index.php/wep/article/view/11550 |
| work_keys_str_mv | AT giuliagastaldello doescovidscarewinetravelersevidencefromfranceanditaly AT florinelivat doescovidscarewinetravelersevidencefromfranceanditaly AT lucarossetto doescovidscarewinetravelersevidencefromfranceanditaly |