Communicative Informatics: An Active and Creative Audience Framework of Social Media

Communicative informatics reflects the interactive complexity of web-based communication and a paradigm shift away from mass communication. Three discursive spheres (database and information systems, human computer interaction, and active audiences) work together to control online...

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Main Authors: Linda M. Gallant, Gloria M. Boone
Format: Article
Language:English
Published: Paderborn University: Media Systems and Media Organisation Research Group 2011-09-01
Series:tripleC: Communication, Capitalism & Critique
Subjects:
Online Access:https://www.triple-c.at/index.php/tripleC/article/view/253
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author Linda M. Gallant
Gloria M. Boone
author_facet Linda M. Gallant
Gloria M. Boone
author_sort Linda M. Gallant
collection DOAJ
description Communicative informatics reflects the interactive complexity of web-based communication and a paradigm shift away from mass communication. Three discursive spheres (database and information systems, human computer interaction, and active audiences) work together to control online communication openness and its consequences for post-mass media society’s public common. This has implications for communication freedom, creativity, and constraints in an information-based society. Four propositions shed light on how online audience activity is encouraged by and imperative to corporate interests; how audience creativity can create, accept, or reject messages; how the online audience is monitored; and how online rhetoric can produce or inhibit public commons. Evidence shows that social media’s corporate interests can be at odds with online privacy and citizen communication. This tension is explored with a unique focus on rhetoric, argument, and the communication between audience members and Internet-based corporate media by way of digitized communication feedback loops.
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publisher Paderborn University: Media Systems and Media Organisation Research Group
record_format Article
series tripleC: Communication, Capitalism & Critique
spelling doaj-art-e97562edfd8347059cfc0202a48dae432025-08-20T03:38:55ZengPaderborn University: Media Systems and Media Organisation Research GrouptripleC: Communication, Capitalism & Critique1726-670X2011-09-019210.31269/triplec.v9i2.253253Communicative Informatics: An Active and Creative Audience Framework of Social MediaLinda M. GallantGloria M. Boone Communicative informatics reflects the interactive complexity of web-based communication and a paradigm shift away from mass communication. Three discursive spheres (database and information systems, human computer interaction, and active audiences) work together to control online communication openness and its consequences for post-mass media society’s public common. This has implications for communication freedom, creativity, and constraints in an information-based society. Four propositions shed light on how online audience activity is encouraged by and imperative to corporate interests; how audience creativity can create, accept, or reject messages; how the online audience is monitored; and how online rhetoric can produce or inhibit public commons. Evidence shows that social media’s corporate interests can be at odds with online privacy and citizen communication. This tension is explored with a unique focus on rhetoric, argument, and the communication between audience members and Internet-based corporate media by way of digitized communication feedback loops. https://www.triple-c.at/index.php/tripleC/article/view/253Social MediaAudienceCommunication TheoryTextualityOnline CommunitiesInternet
spellingShingle Linda M. Gallant
Gloria M. Boone
Communicative Informatics: An Active and Creative Audience Framework of Social Media
tripleC: Communication, Capitalism & Critique
Social Media
Audience
Communication Theory
Textuality
Online Communities
Internet
title Communicative Informatics: An Active and Creative Audience Framework of Social Media
title_full Communicative Informatics: An Active and Creative Audience Framework of Social Media
title_fullStr Communicative Informatics: An Active and Creative Audience Framework of Social Media
title_full_unstemmed Communicative Informatics: An Active and Creative Audience Framework of Social Media
title_short Communicative Informatics: An Active and Creative Audience Framework of Social Media
title_sort communicative informatics an active and creative audience framework of social media
topic Social Media
Audience
Communication Theory
Textuality
Online Communities
Internet
url https://www.triple-c.at/index.php/tripleC/article/view/253
work_keys_str_mv AT lindamgallant communicativeinformaticsanactiveandcreativeaudienceframeworkofsocialmedia
AT gloriamboone communicativeinformaticsanactiveandcreativeaudienceframeworkofsocialmedia