Ideological diversity of media consumption predicts COVID-19 vaccination
Abstract This study examines the relationship between respondents’ vaccine hesitancy, reported media consumption patterns, ideological leanings, and trust in science. A large-scale survey conducted in the US in 2022 (N = 1,646) assessed self-reported COVID-19 vaccination, trust in science, and repor...
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| Format: | Article |
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Nature Portfolio
2024-11-01
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| Series: | Scientific Reports |
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| Online Access: | https://doi.org/10.1038/s41598-024-77408-4 |
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| author | Marrissa D. Grant David M. Markowitz David K. Sherman Alexandra Flores Stephan Dickert Kimin Eom Gabriela M. Jiga-Boy Tehila Kogut Marcus Mayorga David Oonk Eric J. Pedersen Beatriz Pereira Enrico Rubaltelli Paul Slovic Daniel Västfjäll Leaf Van Boven |
| author_facet | Marrissa D. Grant David M. Markowitz David K. Sherman Alexandra Flores Stephan Dickert Kimin Eom Gabriela M. Jiga-Boy Tehila Kogut Marcus Mayorga David Oonk Eric J. Pedersen Beatriz Pereira Enrico Rubaltelli Paul Slovic Daniel Västfjäll Leaf Van Boven |
| author_sort | Marrissa D. Grant |
| collection | DOAJ |
| description | Abstract This study examines the relationship between respondents’ vaccine hesitancy, reported media consumption patterns, ideological leanings, and trust in science. A large-scale survey conducted in the US in 2022 (N = 1,646) assessed self-reported COVID-19 vaccination, trust in science, and reported media consumption. Findings show that, regardless of personal ideology, individuals who consumed less conservative media and had a more ideologically diverse media diet were more likely to be fully vaccinated and boosted. Additionally, consuming more conservative media was negatively associated with trust in science, but this relationship was weaker among those with a more ideologically diverse media diet. By incorporating data from an earlier wave of the survey in the summer of 2020, before COVID-19 vaccines were available, we found that a less conservative and more ideologically diverse media diet in 2022 predicted vaccination behavior in 2022, controlling for prior vaccine intentions and media consumption in 2020. A similar survey conducted in the UK in the summer of 2020 paralleled patterns in the US regarding vaccine intentions and media consumption. These results suggest that an ideologically diverse media diet is associated with reduced vaccine hesitancy. Public health initiatives might benefit from encouraging ideologically diverse media consumption. |
| format | Article |
| id | doaj-art-e966403cc8f34a0bb86bd5d393763746 |
| institution | OA Journals |
| issn | 2045-2322 |
| language | English |
| publishDate | 2024-11-01 |
| publisher | Nature Portfolio |
| record_format | Article |
| series | Scientific Reports |
| spelling | doaj-art-e966403cc8f34a0bb86bd5d3937637462025-08-20T02:22:33ZengNature PortfolioScientific Reports2045-23222024-11-0114111510.1038/s41598-024-77408-4Ideological diversity of media consumption predicts COVID-19 vaccinationMarrissa D. Grant0David M. Markowitz1David K. Sherman2Alexandra Flores3Stephan Dickert4Kimin Eom5Gabriela M. Jiga-Boy6Tehila Kogut7Marcus Mayorga8David Oonk9Eric J. Pedersen10Beatriz Pereira11Enrico Rubaltelli12Paul Slovic13Daniel Västfjäll14Leaf Van Boven15Department of Psychology and Neuroscience, University of Colorado BoulderDepartment of Communication, Michigan State UniversityDepartment of Psychological and Brain Sciences, University of CaliforniaDepartment of Psychology, Williams CollegeSchool of Business and Management, Queen Mary University of LondonResearch School of Management, The Australia National UniversitySchool of Psychology, Swansea UniversityDepartment of Education, Ben-Gurion University of the NegevDecision Research, Oregon Research Institute, University of OregonATLAS Institute, University of Colorado BoulderDepartment of Psychology and Neuroscience, University of Colorado BoulderDepartment of Marketing, Monash Business School, Monash UniversityDepartment of Developmental and Social Psychology, University of PaduaDecision Research, Oregon Research Institute, University of OregonDepartment of Behavioural Sciences and Learning, Division of Psychology, Linköping UniversityDepartment of Psychology and Neuroscience, University of Colorado BoulderAbstract This study examines the relationship between respondents’ vaccine hesitancy, reported media consumption patterns, ideological leanings, and trust in science. A large-scale survey conducted in the US in 2022 (N = 1,646) assessed self-reported COVID-19 vaccination, trust in science, and reported media consumption. Findings show that, regardless of personal ideology, individuals who consumed less conservative media and had a more ideologically diverse media diet were more likely to be fully vaccinated and boosted. Additionally, consuming more conservative media was negatively associated with trust in science, but this relationship was weaker among those with a more ideologically diverse media diet. By incorporating data from an earlier wave of the survey in the summer of 2020, before COVID-19 vaccines were available, we found that a less conservative and more ideologically diverse media diet in 2022 predicted vaccination behavior in 2022, controlling for prior vaccine intentions and media consumption in 2020. A similar survey conducted in the UK in the summer of 2020 paralleled patterns in the US regarding vaccine intentions and media consumption. These results suggest that an ideologically diverse media diet is associated with reduced vaccine hesitancy. Public health initiatives might benefit from encouraging ideologically diverse media consumption.https://doi.org/10.1038/s41598-024-77408-4COVID-19Vaccine hesitancyTrust in scienceNews mediaMedia diets |
| spellingShingle | Marrissa D. Grant David M. Markowitz David K. Sherman Alexandra Flores Stephan Dickert Kimin Eom Gabriela M. Jiga-Boy Tehila Kogut Marcus Mayorga David Oonk Eric J. Pedersen Beatriz Pereira Enrico Rubaltelli Paul Slovic Daniel Västfjäll Leaf Van Boven Ideological diversity of media consumption predicts COVID-19 vaccination Scientific Reports COVID-19 Vaccine hesitancy Trust in science News media Media diets |
| title | Ideological diversity of media consumption predicts COVID-19 vaccination |
| title_full | Ideological diversity of media consumption predicts COVID-19 vaccination |
| title_fullStr | Ideological diversity of media consumption predicts COVID-19 vaccination |
| title_full_unstemmed | Ideological diversity of media consumption predicts COVID-19 vaccination |
| title_short | Ideological diversity of media consumption predicts COVID-19 vaccination |
| title_sort | ideological diversity of media consumption predicts covid 19 vaccination |
| topic | COVID-19 Vaccine hesitancy Trust in science News media Media diets |
| url | https://doi.org/10.1038/s41598-024-77408-4 |
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