Learning Capabilities of Extension Professionals in Using Social media Platforms for Service Delivery in Southeast, Nigeria

The study ascertained extension professionals learning capabilities in using social media platform for service delivery in southeast, Nigeria. The population for the study comprised one hundred and twenty-seven extension professionals (academic staff of the Department of Agricultural Extension and...

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Main Authors: Charles Ekene Udoye, Michael Chukwuneke Madukwe
Format: Article
Language:English
Published: Agricultural Extension Society of Nigeria 2025-07-01
Series:Journal of Agricultural Extension
Subjects:
Online Access:https://journal.aesonnigeria.org/index.php/jae/article/view/5460
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author Charles Ekene Udoye
Michael Chukwuneke Madukwe
author_facet Charles Ekene Udoye
Michael Chukwuneke Madukwe
author_sort Charles Ekene Udoye
collection DOAJ
description The study ascertained extension professionals learning capabilities in using social media platform for service delivery in southeast, Nigeria. The population for the study comprised one hundred and twenty-seven extension professionals (academic staff of the Department of Agricultural Extension and extension agents). Data were analyzed using simple linear regression and percentages, while others were presented using chart. Results show that 100% of the academic staff had learnt that social media platforms facilitate virtual training sessions. The majority (94.9%) of the extension agents learnt that social media platforms enhance mentorship between extension professionals. Most (58.6%) of the academic staff had high learning capability in using social media platforms for extension service delivery. The predictor variable sex had a significant (t= -2.812; p=0.006) negative influence on the learning capabilities of extension agents. It is therefore paramount that extension professionals at all levels should be equipped by the government and donor agencies with digital tools and basic infrastructural facilities that will aid them to make effective use of social media platforms for improved extension service delivery and all-round agricultural development.
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spelling doaj-art-e946aff4c39f45878504f4a491295b4f2025-08-20T03:13:05ZengAgricultural Extension Society of NigeriaJournal of Agricultural Extension1119-944X2408-68512025-07-01293Learning Capabilities of Extension Professionals in Using Social media Platforms for Service Delivery in Southeast, NigeriaCharles Ekene Udoye0Michael Chukwuneke Madukwe1university of Nigeria, NsukkaUniversity of Nigeria, Nsukka The study ascertained extension professionals learning capabilities in using social media platform for service delivery in southeast, Nigeria. The population for the study comprised one hundred and twenty-seven extension professionals (academic staff of the Department of Agricultural Extension and extension agents). Data were analyzed using simple linear regression and percentages, while others were presented using chart. Results show that 100% of the academic staff had learnt that social media platforms facilitate virtual training sessions. The majority (94.9%) of the extension agents learnt that social media platforms enhance mentorship between extension professionals. Most (58.6%) of the academic staff had high learning capability in using social media platforms for extension service delivery. The predictor variable sex had a significant (t= -2.812; p=0.006) negative influence on the learning capabilities of extension agents. It is therefore paramount that extension professionals at all levels should be equipped by the government and donor agencies with digital tools and basic infrastructural facilities that will aid them to make effective use of social media platforms for improved extension service delivery and all-round agricultural development. https://journal.aesonnigeria.org/index.php/jae/article/view/5460Learning capabilitiesExtension professionalsSocial media
spellingShingle Charles Ekene Udoye
Michael Chukwuneke Madukwe
Learning Capabilities of Extension Professionals in Using Social media Platforms for Service Delivery in Southeast, Nigeria
Journal of Agricultural Extension
Learning capabilities
Extension professionals
Social media
title Learning Capabilities of Extension Professionals in Using Social media Platforms for Service Delivery in Southeast, Nigeria
title_full Learning Capabilities of Extension Professionals in Using Social media Platforms for Service Delivery in Southeast, Nigeria
title_fullStr Learning Capabilities of Extension Professionals in Using Social media Platforms for Service Delivery in Southeast, Nigeria
title_full_unstemmed Learning Capabilities of Extension Professionals in Using Social media Platforms for Service Delivery in Southeast, Nigeria
title_short Learning Capabilities of Extension Professionals in Using Social media Platforms for Service Delivery in Southeast, Nigeria
title_sort learning capabilities of extension professionals in using social media platforms for service delivery in southeast nigeria
topic Learning capabilities
Extension professionals
Social media
url https://journal.aesonnigeria.org/index.php/jae/article/view/5460
work_keys_str_mv AT charlesekeneudoye learningcapabilitiesofextensionprofessionalsinusingsocialmediaplatformsforservicedeliveryinsoutheastnigeria
AT michaelchukwunekemadukwe learningcapabilitiesofextensionprofessionalsinusingsocialmediaplatformsforservicedeliveryinsoutheastnigeria