Football clubs’ social awareness as a leading strategy for performance: A fan token-based panel data analysis
This paper analyses the extent to which football clubs’ emotional value —fan token-based— is related to economic value—share-based. Specifically, this research investigates the relationship between fan tokens and stock prices in European football clubs, aiming to discern fan engagement’s impact on f...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad del País Vasco (UPV/EHU)
2025-03-01
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| Series: | Management Letters/Cuadernos de Gestión |
| Subjects: | |
| Online Access: | https://ojs.ehu.eus/index.php/CG/article/view/27433 |
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