Brand Loyalty versus Brand Switching: Revisiting the Concept from Young Consumers’ Perspective
Over the years, the usage of smartphones has burgeoned worldwide. However, it is noteworthy that with this multiplied usage and popularity of smartphones, most of the consumers demonstrate erratic behavior in the selection of their preferred brand. Therefore, in order to understand this phenomenon...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Lahore School of Economics
2020-05-01
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| Series: | The Lahore Journal of Business |
| Subjects: | |
| Online Access: | https://journals.lahoreschool.edu.pk/LJB/LJB/article/view/83 |
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