APA (7th ed.) Citation

Ali, A., Muhammad, A. K., Rasheed, M. S., & Lodhi, R. N. Brand Loyalty versus Brand Switching: Revisiting the Concept from Young Consumers’ Perspective. Lahore School of Economics.

Chicago Style (17th ed.) Citation

Ali, Aasir, Arshad Khushi Muhammad, Muhammad Shahid Rasheed, and Rab Nawaz Lodhi. Brand Loyalty Versus Brand Switching: Revisiting the Concept from Young Consumers’ Perspective. Lahore School of Economics.

MLA (9th ed.) Citation

Ali, Aasir, et al. Brand Loyalty Versus Brand Switching: Revisiting the Concept from Young Consumers’ Perspective. Lahore School of Economics.