PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP MINAT BELI MAKANAN TRADISIONAL DI MEY’S KITCHEN

PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP MINAT BELI MAKANAN TRADISIONAL DI MEY’S KITCHEN

The purpose of this research is to find out the effect of product quality, price, and promotion on buying interest of traditional food at Mey's Kitchen. This research is based on pre-survey result that asks what things that can increase buying interest of Mey’s Kitchen business, so from that p...

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Bibliographic Details
Main Authors: Patrick Grady Christhoper P., Sonata Christian
Format: Article
Language:Indonesian
Published: Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya 2022-06-01
Series:Jurnal Performa
Online Access:https://journal.uc.ac.id/index.php/performa/article/view/1995
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