Searching for elusive journalism values in the era of fake news

A group of Zimbabwean bloggers formed a voluntary association (the Zimbabwe Online Content Creators-ZOCC) aimed at protecting the credibility of their online content against fake news by producing factual content. Like the media elsewhere in the world, Zimbabwean media have been influenced by the p...

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Main Author: Stanley Tsarwe
Format: Article
Language:English
Published: University of Johannesburg 2022-10-01
Series:Communicare
Subjects:
Online Access:https://journals.uj.ac.za/index.php/jcsa/article/view/1541
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author Stanley Tsarwe
author_facet Stanley Tsarwe
author_sort Stanley Tsarwe
collection DOAJ
description A group of Zimbabwean bloggers formed a voluntary association (the Zimbabwe Online Content Creators-ZOCC) aimed at protecting the credibility of their online content against fake news by producing factual content. Like the media elsewhere in the world, Zimbabwean media have been influenced by the phenomenon of “post-truth”, a term relating to the rise of an era in which emotions rather than facts seem to sway public opinion, and where populism overshadows basic principles of reason and veracity. Qualitative interviews with members of this Association sought to understand the value of membership of this group in reducing the circulation of disinformation and misleading content. Firstly, results show that to some extent the Association inculcated a sense of identity and belonging which bind members’ commitment to the group’s core values such as being balanced, independent, truthful, accurate and responsible. Mainstream media organisations, bloggers, vloggers and animators can use the power of their professional identity to coalesce as a buffer against fake news. However, this study noted that as the group is voluntary-based, it lacks authority and disciplinary power to enforce compliance with group norms, thereby running the risk that some members can violate the same values with impunity. Secondly, in Zimbabwe, there are strong relationships between the type of falsified and misleading news and the sociopolitical and economic context. Information might be published for its “feel good” effect (at the expense of its credibility and accuracy) in a context where democracy and economic prosperity are illusory to many.
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spelling doaj-art-e8e355f42f1e46e197113a5e78b6a4092025-01-20T08:56:28ZengUniversity of JohannesburgCommunicare0259-00692957-79502022-10-0138110.36615/jcsa.v38i1.1541Searching for elusive journalism values in the era of fake newsStanley Tsarwe0https://orcid.org/0000-0002-5130-0180University of Zimbabwe A group of Zimbabwean bloggers formed a voluntary association (the Zimbabwe Online Content Creators-ZOCC) aimed at protecting the credibility of their online content against fake news by producing factual content. Like the media elsewhere in the world, Zimbabwean media have been influenced by the phenomenon of “post-truth”, a term relating to the rise of an era in which emotions rather than facts seem to sway public opinion, and where populism overshadows basic principles of reason and veracity. Qualitative interviews with members of this Association sought to understand the value of membership of this group in reducing the circulation of disinformation and misleading content. Firstly, results show that to some extent the Association inculcated a sense of identity and belonging which bind members’ commitment to the group’s core values such as being balanced, independent, truthful, accurate and responsible. Mainstream media organisations, bloggers, vloggers and animators can use the power of their professional identity to coalesce as a buffer against fake news. However, this study noted that as the group is voluntary-based, it lacks authority and disciplinary power to enforce compliance with group norms, thereby running the risk that some members can violate the same values with impunity. Secondly, in Zimbabwe, there are strong relationships between the type of falsified and misleading news and the sociopolitical and economic context. Information might be published for its “feel good” effect (at the expense of its credibility and accuracy) in a context where democracy and economic prosperity are illusory to many. https://journals.uj.ac.za/index.php/jcsa/article/view/1541elusive journalism valuesZimbabweblogging communityZimbabwe Online Content Creators-ZOCC
spellingShingle Stanley Tsarwe
Searching for elusive journalism values in the era of fake news
Communicare
elusive journalism values
Zimbabwe
blogging community
Zimbabwe Online Content Creators-ZOCC
title Searching for elusive journalism values in the era of fake news
title_full Searching for elusive journalism values in the era of fake news
title_fullStr Searching for elusive journalism values in the era of fake news
title_full_unstemmed Searching for elusive journalism values in the era of fake news
title_short Searching for elusive journalism values in the era of fake news
title_sort searching for elusive journalism values in the era of fake news
topic elusive journalism values
Zimbabwe
blogging community
Zimbabwe Online Content Creators-ZOCC
url https://journals.uj.ac.za/index.php/jcsa/article/view/1541
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