Development and Validation of the Need for Online Social Feedback (NfOSF) Scale

People are known to adjust their behavior based on social information. Starting from 2004, social media rapidly became a new social arena for human interaction, and scholars widely studied the effect of likes on people’s psyche and behavior. However, likes are just one of the possible social feedbac...

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Main Authors: Mirko Duradoni, Veronica Spadoni, Mustafa Can Gursesli, Andrea Guazzini
Format: Article
Language:English
Published: Wiley 2023-01-01
Series:Human Behavior and Emerging Technologies
Online Access:http://dx.doi.org/10.1155/2023/5581492
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author Mirko Duradoni
Veronica Spadoni
Mustafa Can Gursesli
Andrea Guazzini
author_facet Mirko Duradoni
Veronica Spadoni
Mustafa Can Gursesli
Andrea Guazzini
author_sort Mirko Duradoni
collection DOAJ
description People are known to adjust their behavior based on social information. Starting from 2004, social media rapidly became a new social arena for human interaction, and scholars widely studied the effect of likes on people’s psyche and behavior. However, likes are just one of the possible social feedbacks among many others on social media. Moreover, social feedback influence should be analyzed recognizing individual differences in people’s needs and desires for them. This work was aimed at developing and validating (internally and externally) a scale able to capture people’s perceived need for online social feedback (NfOSF) applicable to most social media platforms. Data coming from 1403 Italian participants were used for this purpose. Exploratory and confirmatory factor analyses appeared to support a two-factor structure for the NfOSF scale, while Pearson’s correlation confirmed the expected positive relations of NfOSF factors with Narcissism, Need to Belong, FOMO, and Social media reputation perception. Eventually, NfOSF scale reliability appeared optimal.
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spelling doaj-art-e8a42ba8c8af4e6a9daf75169fab47d02025-08-20T02:22:01ZengWileyHuman Behavior and Emerging Technologies2578-18632023-01-01202310.1155/2023/5581492Development and Validation of the Need for Online Social Feedback (NfOSF) ScaleMirko Duradoni0Veronica Spadoni1Mustafa Can Gursesli2Andrea Guazzini3Department of EducationDepartment of EducationDepartment of EducationDepartment of EducationPeople are known to adjust their behavior based on social information. Starting from 2004, social media rapidly became a new social arena for human interaction, and scholars widely studied the effect of likes on people’s psyche and behavior. However, likes are just one of the possible social feedbacks among many others on social media. Moreover, social feedback influence should be analyzed recognizing individual differences in people’s needs and desires for them. This work was aimed at developing and validating (internally and externally) a scale able to capture people’s perceived need for online social feedback (NfOSF) applicable to most social media platforms. Data coming from 1403 Italian participants were used for this purpose. Exploratory and confirmatory factor analyses appeared to support a two-factor structure for the NfOSF scale, while Pearson’s correlation confirmed the expected positive relations of NfOSF factors with Narcissism, Need to Belong, FOMO, and Social media reputation perception. Eventually, NfOSF scale reliability appeared optimal.http://dx.doi.org/10.1155/2023/5581492
spellingShingle Mirko Duradoni
Veronica Spadoni
Mustafa Can Gursesli
Andrea Guazzini
Development and Validation of the Need for Online Social Feedback (NfOSF) Scale
Human Behavior and Emerging Technologies
title Development and Validation of the Need for Online Social Feedback (NfOSF) Scale
title_full Development and Validation of the Need for Online Social Feedback (NfOSF) Scale
title_fullStr Development and Validation of the Need for Online Social Feedback (NfOSF) Scale
title_full_unstemmed Development and Validation of the Need for Online Social Feedback (NfOSF) Scale
title_short Development and Validation of the Need for Online Social Feedback (NfOSF) Scale
title_sort development and validation of the need for online social feedback nfosf scale
url http://dx.doi.org/10.1155/2023/5581492
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