ON THE PATH TO TOURISM DIGITALIZATION: THE DIGITAL ECOSYSTEM BY THE EXAMPLE OF KAZAKHSTAN
Global digitalization dramatically affects tourism actions, varying the principles of its organization, data support and the traveler himself. The main goal of the study is to analyze the digitalization process of the tourism industry at the current stage of development and its state in Kazakhstan...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura Universităţii din Oradea
2024-12-01
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| Series: | Geo Journal of Tourism and Geosites |
| Subjects: | |
| Online Access: | https://gtg.webhost.uoradea.ro/PDF/GTG-4spl-2024/gtg.574spl20-1373.pdf |
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| Summary: | Global digitalization dramatically affects tourism actions, varying the principles of its organization, data support and
the traveler himself. The main goal of the study is to analyze the digitalization process of the tourism industry at the current stage
of development and its state in Kazakhstan. The article considers the issues related to the impact of electronic technology on the
growth and progress of digitalization in tourism. An overview of examples for the tourism digital technologies is provided.
Crucial new trends in the industry of tourism associated to digitalization are identified. The conducted research on the
application of several scientific methods and technologies of information processing was based. In particular: bibliometric
analysis in the field of tourism digitalization and digital ecosystems; study of Kazakhstan’ tourist Internet portals; survey of
representatives of Kazakhstan’ travel agencies and modeling based on regression ordinal model. Bibliometric analysis was
used to study the success level implementation of the activities in the field of tourism digitalization. This method was as a
basis for identifying gaps, formed and future trends in the field of digital tourism ecosystem. The data source was the
databases, which includes a wide range of publications on tourism scientific issues. The main analysis of articles was carrie d
out in the special software Voyant Tools. Two additional research methods in this paper are applied: content analysis and
modeling based on regression ordinal model. The current state of the market place in tourism, the level of application of elements
of digital technologies in the sphere of tourism based on Kazakhstan' tourist platphorms is evaluated. With the help of a survey it
was analyzed the degree of penetration of digital technologies currently used by companies in the local tourism market. |
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| ISSN: | 2065-0817 2065-1198 |