The Ethical Challenges of Gamification in Iran: Uncovering the Dark Side
ObjectiveThe popularity of gamification in business, in areas such as marketing, sales, human resources, and education is growing rapidly. Gamification has also attracted significant attention from academic researchers as an emerging study field. It is used as a new approach to reinforce desirable b...
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| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2024-06-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_97961_16cef6b828f179f68cfda190dcc9cedd.pdf |
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