Research and Application of Personalized Modeling Based on Individual Interest in Mining

Weibo services, provided by the service providers, is simple and changeless. The research based on the content of microblog reflects the user’s personalized features. The method has important significance to improve user satisfaction and expand the scale of users. First, the interest classification...

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Main Authors: Baocheng Huang, Guang Yu
Format: Article
Language:English
Published: Wiley 2014-01-01
Series:Abstract and Applied Analysis
Online Access:http://dx.doi.org/10.1155/2014/514295
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author Baocheng Huang
Guang Yu
author_facet Baocheng Huang
Guang Yu
author_sort Baocheng Huang
collection DOAJ
description Weibo services, provided by the service providers, is simple and changeless. The research based on the content of microblog reflects the user’s personalized features. The method has important significance to improve user satisfaction and expand the scale of users. First, the interest classification problem called multiclass classification algorithm is proposed based on improving support vector machine of binary tree. Second, an improved model of mixed interest based on implicit feedback is proposed. This method is based on the shortcomings of the establishment of the interest model and the drift strategy in update phase among existing users. The improved model is applied to the user modeling of personalization, improving the authenticity and accuracy of the personalized modeling.
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publishDate 2014-01-01
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spelling doaj-art-e8821820337c4e0f8c05b973f65103442025-08-20T02:22:15ZengWileyAbstract and Applied Analysis1085-33751687-04092014-01-01201410.1155/2014/514295514295Research and Application of Personalized Modeling Based on Individual Interest in MiningBaocheng Huang0Guang Yu1School of Management, Harbin Institute of Technology, Harbin 150001, ChinaSchool of Management, Harbin Institute of Technology, Harbin 150001, ChinaWeibo services, provided by the service providers, is simple and changeless. The research based on the content of microblog reflects the user’s personalized features. The method has important significance to improve user satisfaction and expand the scale of users. First, the interest classification problem called multiclass classification algorithm is proposed based on improving support vector machine of binary tree. Second, an improved model of mixed interest based on implicit feedback is proposed. This method is based on the shortcomings of the establishment of the interest model and the drift strategy in update phase among existing users. The improved model is applied to the user modeling of personalization, improving the authenticity and accuracy of the personalized modeling.http://dx.doi.org/10.1155/2014/514295
spellingShingle Baocheng Huang
Guang Yu
Research and Application of Personalized Modeling Based on Individual Interest in Mining
Abstract and Applied Analysis
title Research and Application of Personalized Modeling Based on Individual Interest in Mining
title_full Research and Application of Personalized Modeling Based on Individual Interest in Mining
title_fullStr Research and Application of Personalized Modeling Based on Individual Interest in Mining
title_full_unstemmed Research and Application of Personalized Modeling Based on Individual Interest in Mining
title_short Research and Application of Personalized Modeling Based on Individual Interest in Mining
title_sort research and application of personalized modeling based on individual interest in mining
url http://dx.doi.org/10.1155/2014/514295
work_keys_str_mv AT baochenghuang researchandapplicationofpersonalizedmodelingbasedonindividualinterestinmining
AT guangyu researchandapplicationofpersonalizedmodelingbasedonindividualinterestinmining