Suatu Tinjauan Mengenai Penerapan Strategi Outsourcing dan Strategi Core Competency Studi Kasus pada Starbuck
in the new landscape, the resources, capabilities, and core competencies in the firm 's internal environment may have a relatively stronger influence on its performance than do conditions in the external environment. Firms must exploit their current advantages while simultaneously using their r...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Maranatha Christian University
2014-12-01
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| Series: | Jurnal Akuntansi |
| Online Access: | https://journal.maranatha.edu/index.php/jam/article/view/336 |
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| Summary: | in the new landscape, the resources, capabilities, and core competencies in the firm 's internal environment may have a relatively stronger influence on its performance than do
conditions in the external environment. Firms must exploit their current advantages while simultaneously using their resources and capabilities to form new advantages that can lead
to competitive success in future. By studvmg their skills relative to those associated with primary and support activities, firms can understand their cost structure and identify the
activities through which they can create value. When the firm cannot create value in either a primary or support activity, outsourcing is considered. Used commonly in the global
economy, outsourcing is the purchase of a value-creating activity from an external supplier. The firm must outsource only to companies possessing a competitive advantage in terms of
the particular primary or support activity under consideration. In addition, the firm must continuously verify that it is not outsourcing activities from which it could create value.
Keywords: outsourcing strategies, core competencies strategies |
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| ISSN: | 2085-8698 2598-4977 |