Cohesive Devices in Advertising Discourse
The present study aims at investigating the cohesive devices used in advertising discourse, more precisely, in audiovisual advertising discourse.In order to examine how cohesion is achieved, ten television commercials in English are selected as the main source of data,and are analyzed within the fra...
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| Main Author: | |
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| Format: | Article |
| Language: | Arabic |
| Published: |
University of Constantine 1, Algéria
2014-12-01
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| Series: | Revue des Sciences Humaines |
| Subjects: | |
| Online Access: | https://revue.umc.edu.dz/h/article/view/2071 |
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