Cohesive Devices in Advertising Discourse
The present study aims at investigating the cohesive devices used in advertising discourse, more precisely, in audiovisual advertising discourse.In order to examine how cohesion is achieved, ten television commercials in English are selected as the main source of data,and are analyzed within the fra...
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| Format: | Article |
| Language: | Arabic |
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University of Constantine 1, Algéria
2014-12-01
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| Series: | Revue des Sciences Humaines |
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| Online Access: | https://revue.umc.edu.dz/h/article/view/2071 |
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| _version_ | 1850058908684517376 |
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| author | Amel SAOUCHA |
| author_facet | Amel SAOUCHA |
| author_sort | Amel SAOUCHA |
| collection | DOAJ |
| description | The present study aims at investigating the cohesive devices used in advertising discourse, more precisely, in audiovisual advertising discourse.In order to examine how cohesion is achieved, ten television commercials in English are selected as the main source of data,and are analyzed within the framework of Halliday and Hasan’smodel of cohesion.The findings of the study suggest that cohesion is caused by the high number of reiteration instances as well as collocation pairs. The study concludes that lexical cohesive devices are dominant in advertising discourse. Conversely, grammatical cohesive devices are less frequent in the advertisements under study. |
| format | Article |
| id | doaj-art-e8378ae389aa4585a24c6418ebefa4d4 |
| institution | DOAJ |
| issn | 2588-2007 |
| language | Arabic |
| publishDate | 2014-12-01 |
| publisher | University of Constantine 1, Algéria |
| record_format | Article |
| series | Revue des Sciences Humaines |
| spelling | doaj-art-e8378ae389aa4585a24c6418ebefa4d42025-08-20T02:51:00ZaraUniversity of Constantine 1, AlgériaRevue des Sciences Humaines2588-20072014-12-01254Cohesive Devices in Advertising DiscourseAmel SAOUCHA0University of Constantine 1The present study aims at investigating the cohesive devices used in advertising discourse, more precisely, in audiovisual advertising discourse.In order to examine how cohesion is achieved, ten television commercials in English are selected as the main source of data,and are analyzed within the framework of Halliday and Hasan’smodel of cohesion.The findings of the study suggest that cohesion is caused by the high number of reiteration instances as well as collocation pairs. The study concludes that lexical cohesive devices are dominant in advertising discourse. Conversely, grammatical cohesive devices are less frequent in the advertisements under study.https://revue.umc.edu.dz/h/article/view/2071Cohesive DevicesAdvertising Discourse |
| spellingShingle | Amel SAOUCHA Cohesive Devices in Advertising Discourse Revue des Sciences Humaines Cohesive Devices Advertising Discourse |
| title | Cohesive Devices in Advertising Discourse |
| title_full | Cohesive Devices in Advertising Discourse |
| title_fullStr | Cohesive Devices in Advertising Discourse |
| title_full_unstemmed | Cohesive Devices in Advertising Discourse |
| title_short | Cohesive Devices in Advertising Discourse |
| title_sort | cohesive devices in advertising discourse |
| topic | Cohesive Devices Advertising Discourse |
| url | https://revue.umc.edu.dz/h/article/view/2071 |
| work_keys_str_mv | AT amelsaoucha cohesivedevicesinadvertisingdiscourse |